Tinyclues Recognized for CRM Innovation in Annual MarTech Breakthrough Awards Program

The Company Continues to Build U.S. Momentum with 2nd Consecutive MarTech Breakthrough Win

NEW YORK, Sept. 22, 2022 /PRNewswire-PRWeb/ -- Tinyclues, a leading CRM Marketing Technology Company, has been selected as the winner of the "Best Enterprise CRM Solution" award for the second consecutive year in the annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization recognizing the top companies, technologies, and products in the global Marketing, Sales, and AdTech industries.

The win highlights the significant value Tinyclues generates for enterprise clients globally, as well as the company's ongoing momentum as it continues to expand in the US market.

Where other players in the space have historically relied - and continue to rely - on a handful of explicit past behaviors and more than a handful of assumptions in targeting their customers, Tinyclues' predictive engine uses all of the customer data that marketers have available in order to formulate deeply precise propensity models, down even to the SKU level. Parsing out which signals are significant in predicting intent and which are not, Tinyclues' algorithms are designed to detect changes in consumption patterns in real-time, and adapt predictions accordingly. This technology allows marketers to find precisely the right audiences for any offer during any timeframe, improving customer experience and increasing revenue while reducing fatigue and opt-outs.

"We're thrilled to be recognized by MarTech Breakthrough for the second year in a row," said VP CX Benoît Bouteille. "Our technology is unique in market for its ease of use, seamless integration with other solutions, and the short runway to value it provides. We're looking forward to continuing to help brands globally - and especially in the US - to generate more revenue through data-driven decisioning that puts customers first."

The mission of the MarTech Breakthrough Awards is to honor excellence and innovation, hard work, and success across a wide range of Marketing-, Sales-, and AdTech-related categories. This year's program attracted nearly 3,000 nominations from around the globe.

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About Tinyclues

Tinyclues is a CRM Marketing Technology solution powered by sophisticated machine learning and packaged for marketers. Tinyclues' best-of-breed AI analyzes the breadth of partners' first-party data so that CRM teams can easily identify buying intent across categories and product offerings and build campaigns in minutes. The solution fills a major intelligence gap that exists in most MarTech stacks today.

Tinyclues was the 2021 recipient of the Sammy Award for "Product of the Year" and both the 2021 and 2022 recipient of the Martech Breakthrough Award for "Best Enterprise CRM Solution." Tinyclues has been listed as a "Vendor to Watch'' in Gartner's Magic Quadrant for Digital Marketing Analytics and as a "Cool Vendor" within its Multichannel Marketing Report. G2 awarded Tinyclues the "Users Love Us" and "High-Performer" certifications in both 2021 and 2022.

The company is headquartered in Paris, France and New York, NY, USA.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in Marketing-, Ad-, and Sales technology companies, products, and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including Marketing Automation, AdTech, SalesTech, Marketing Analytics, CRM, Content and Social Marketing, Website, SEM, Mobile Marketing, and more. For more information, visit MarTechBreakthrough.com.

Media Contact

Benoît Bouteille, Tinyclues, 1 646 866 7755, [email protected]

SOURCE Tinyclues