Blue Cross Blue Shield of Massachusetts to Launch New Virtual Primary Care Option

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BOSTON, Sept. 22, 2022 /PRNewswire/ -- Blue Cross Blue Shield of Massachusetts ("Blue Cross MA") is introducing a new virtual primary care option starting Jan. 1, 2023. The new "Virtual Care Team Feature" enables members to receive comprehensive virtual health care through a team that includes dedicated primary care providers who can treat certain mental health issues and provide health coaching from two national health care providers, Carbon Health and Firefly Health. This feature will be included in the majority of Blue Cross MA commercial health plans so that members nationwide can choose to try these innovative care models.