Chocxo Names Christian Quie as Vice President of Sales

Quie Brings More than 15 years of CPG Sales Experience and Business Development to the Role

DELTA, British Columbia, Sept. 21, 2022 /PRNewswire-PRWeb/ -- Chocxo, the astonishingly delicious, organic chocolate brand that is naturally low in real sugar has expanded its leadership team with the appointment of Christian Quie as Vice President of Sales, effective this month. In this role, Quie will be responsible for strategic partnership building, leading the sales team to meet goals, and driving new sales opportunities for Chocxo within North America.

"Chocxo's leadership team has a rich history in the chocolate industry and is poised to leverage this expertise as it expands in the US market. I'm excited to be a part of a team that has such extensive category expertise and controls its own destiny through its vertically-integrated supply chain," says Christian Quie, Vice President of Sales at Chocxo. "My priorities for Chocxo this year are building our North American distribution by executing our channel strategy, creating an undeniable velocity story by picking targeted geographies where we will over-invest, and securing strong partnerships with our Tier 1 retailers. I am eager to begin driving strong results by pulling together a best-in-class sales team. We want people on the team that have qualities of high integrity, a relentless pursuit to win, and passions for chocolate and for great culture. We believe in our product, our people, and our capabilities and are looking to partner with retailers to unlock the potential of Chocxo."

Quie joins the Chocxo executive team with more than 15 years of experience as an executive leader in consumer product sales. Prior to joining Chocxo, Quie launched BEAR Yoyos in the US, served as President of Maverick Snacks, and led Sales at HumanCo & Cosmic Bliss. He started his CPG career with almost ten years at General Mills working across multiple categories, channels, and customers.

"As a growing, on-trend better-for-you chocolate company with a goal to be available everywhere where chocolate lovers shop, we are excited to announce Christian Quie as our new sales leader who will implement a growth strategy to propel Chocxo into new regions and partnerships with top retailers," said Peter Higgins, President at Chocxo. "Christian's unparalleled drive and years of experience as a sales leader will drive our availability through with new retail partner relationships and grow our business through forward-thinking strategy and fresh ideas."

In addition to Quie's new role at Chocxo, the brand will partner with IGNITE Sales Management at Acosta, a leading sales broker partner, to help Chocxo further develop and penetrate the U.S. market. The IGNITE team was a natural fit for Chocxo with its nationwide reach in the specialty grocery, natural and organic retail categories, and unparalleled relationships with strategic retailers. Quie will oversee the integration of the IGNITE team with Chocxo's internal sales team and will be responsible for the strategy implementation of the sales powerhouse.
Chocxo's mission is to deliver astonishingly delicious, organic, low in real sugar chocolate creations that exceed the quality and purity expectations of both chocolate enthusiasts and health-conscious consumers. The brand currently has six core SKUs: Organic Dark Chocolate Almond Butter Cups, Organic Dark Chocolate Peanut Butter Cups, Organic Dark Chocolate Coconut Almond Sea Salt Snaps, Organic Dark Chocolate Raspberry Quinoa Snaps, Organic Dark Chocolate Coconut Almond Butter Cups and Organic Dark Chocolate Covered Almonds.

For more information about Chocxo please visit http://www.chocxo.com/http://www.Chocxo.com or check out https://www.instagram.com/chocxochocolatier/@ChocxoChocolatier on Instagram, and https://www.facebook.com/ChocxoChocolatiers/@ChocxoChocolatiers on Facebook.

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About Chocxo
Chocxo, which was founded in 2014 as a bean-to-bar chocolate company in Irvine, CA recently scaled production by adding capacity in its Canadian chocolate factory. Chocxo's seasoned chocolatiers span multiple generations, and they use only fine flavor cocoa beans that are naturally nutty, fruity, and less bitter than traditional "bulk" cocoa beans. Less bitterness means less need for additional sugar. Only a small amount of organic sugar is needed to underscore their chocolate's already delightful taste, without any substitute sweeteners or "natural flavor enhancers". Chocxo products have been recognized by Good Housekeeping as the Best Chocolate Nut Butter Cup for its Dark Chocolate Peanut Butter Cup and Coconut Almond Butter Cup, by Cosmopolitan as the Best Chocolate Snack for its Dark Chocolate Peanut Butter Cup, and by Clean Eating as one of the Best Chocolates for its Dark Chocolate Coconut Almond Butter Cups.

About Acosta
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit

Media Contact

Cassie Yanogacio, Chocxo, 1 2132254436, [email protected]

SOURCE Chocxo