Travel Oregon Showcases State's Regions and Attractions in National Advertising Campaign: Extraordinary is Ordinary
PORTLAND, Ore., Sept. 19, 2022 /PRNewswire/ -- The Oregon Tourism Commission, dba Travel Oregon, has initiated its second push of its advertising campaign, Extraordinary is Ordinary. Promoting the state's stunning natural beauty, the campaign is set to drive tourism to its seven geographical regions and help to continue the state's recovery from the pandemic while supporting shoulder season travel. The campaign, produced by the creative team at Portland's Wieden + Kennedy, kicked off with national broadcast commercials and global exposure during the World Athletics Championships Oregon22 this past July. The strategy behind the fall campaign is to reengage with the audiences reached this summer and invite them to visit during shoulder season.