“Kungfu Challenge”——a social media campaign launched by Phoenix TV got millions of engagement worldwide

Since the 1970s, the popularity of Hong Kong kung fu movies has expanded the influence of Chinese martial arts, creating an international wave of learning Chinese martial arts that continues today.

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Provider: 
Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Friday, September 9, 2022
Information
Tags: 
Social Media, Communications, Martial Arts, Sports, Us, Multimedia, Culture, International Wushu Federation, Huawei, NFT, Learning, Phoenix Television, Social media, Film
Geotags: 
ASIA PACIFIC, HONG KONG
Summary
Key Points: 
  • Since the 1970s, the popularity of Hong Kong kung fu movies has expanded the influence of Chinese martial arts, creating an international wave of learning Chinese martial arts that continues today.
  • View the full release here: https://www.businesswire.com/news/home/20220908005579/en/
    Kungfu Challenge-A social media campaign launched by Phoenix TV got millions of engagement worldwide (Graphic: Business Wire)
    To promote Chinese martial arts culture and in line with the "World Martial Arts Day 2022" organised by the International Wushu Federation, Phoenix TV launched a social media campaign #kungfuchallenge on August 13.
  • The campaign has been engaged globally by more than a hundred Kungfu masters, martial artists, and millions of kungfu enthusiasts.
  • Take a video less than 30 seconds, and post it on your social media publicly with the tag #kungfuchallenge, and @us.


Kungfu or Wushu has a long-standing history, profound culture, and multifarious traits and routines (taolu). Since the 1970s, the popularity of Hong Kong kung fu movies has expanded the influence of Chinese martial arts, creating an international wave of learning Chinese martial arts that continues today. Chinese martial arts became the quintessential representative of Chinese culture.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220908005579/en/

“Kungfu Challenge”-A social media campaign launched by Phoenix TV got millions of engagement worldwide (Graphic: Business Wire)

“Kungfu Challenge”-A social media campaign launched by Phoenix TV got millions of engagement worldwide (Graphic: Business Wire)

To promote Chinese martial arts culture and in line with the "World Martial Arts Day 2022" organised by the International Wushu Federation, Phoenix TV launched a social media campaign #kungfuchallenge on August 13. The campaign has been engaged globally by more than a hundred Kungfu masters, martial artists, and millions of kungfu enthusiasts.

On September 9, we hope to see an explosion of the #kungfuchallenge, we look forward to having more people from every corner of the world to join us, to show, experience, learn this traditional Chinese martial arts, and to make it a lifestyle together!

All the participants will get a chance to win the NFT released by Phoenix TV for the first time and the latest Huawei Mate 50!

https://youtu.be/E8SgduVIBRo

How to play:

Take a video less than 30 seconds, and post it on your social media publicly with the tag #kungfuchallenge, and @us.

Phoenix TV Social Media:

YouTube: https://www.youtube.com/c/%E9%B3%B3%E5%87%B0%E8%A1%9B%E8%A6%96PhoenixTV

Facebook:

https://www.facebook.com/PhoenixTVHK

Twitter:

https://twitter.com/PhoenixTVHK

Instagram:

https://www.instagram.com/phoenixtvpr

TikTok: phoenixtv_hk

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