New Female-Founded Web3 Game Shakes Up Industry with an All-Star Advisory Board

Fashion League, the game founded by serial entrepreneur, Theresia Le Battistini, has appointed a board that includes executives from Unity, Milk Makeup, Riot Games, Animoca Brands and Yield Guild Games ahead of a mobile and PC launch.

ZURICH, Switz. , Aug. 9, 2022   /PRNewswire-PRWeb/ -- Fashion League, the first Web3 play-and-earn and free-to-play mobile game to run a fashion empire, today announced it had appointed an advisory board of industry leaders in entertainment, gaming and crypto to help shape its future with a community-led game that encourages players to build their own virtual brand.

The advisory board includes Zanna Roberts Rassi, Style and Entertainment Journalist, E! News and Cofounder of Milk Makeup; Robby Yung, CEO, Animoca Brands; Thomas Vu, former Lead Producer at League of Legends and Producer of the Netflix series Arcane; Beryl Chavez Li, CEO and Cofounder, Yield Guild Games (YGG); and Charles Tigges, Director of Business Development Games, Unity.

"The Board of Advisors will provide strategic counsel to help advance our mission to be the fashion game of Web3 – where gamers, fashion enthusiasts and brands can meet to define and own the next major metaverse centered around fashion and their own brand identities. With Fashion League it is not only play-and-earn anymore, but fashion-and-own," says Theresia Le Battistini, CEO and founder, Fashion League and Finfin AG. "This board is made up of sought-after industry leaders in entertainment, gaming and crypto, and we're excited to leverage their guidance and expertise."

The number of women gamers is rapidly growing, and nearly half of all gamers are now women. Pandemic lockdowns have supercharged the world's interest in digital fashion, and the gaming industry is approaching $200 billion in revenue for 2022, while NFT market value has exceeded tens of billions. The gaming industry is much larger than the box office ($21B) and music industry ($26B) combined. With this demand, women-focused Fashion League is on track to expand its staff by some 80 percent by the end of the year.

"I'm pleased to be advising Fashion League on their journey to make Web3 a more inclusive space, bringing compelling content experiences to fashionistas and brands alike," said Robby Yung, CEO, Animoca Brands. "Combining play and earn game mechanics with opportunities for user-generated content and fashion-led community building are a great way to engage a new generation of Web3 gamers across both genders and geographies while building the open metaverse."

"There's so much potential in Fashion League where creators, gamers, and NFT collectors can freely express their identity in a playful manner. Anyone can create-to-own and, in the future, collaborate with brands, while competitively playing," stated Beryl Chavez Li, CEO and Cofounder, Yield Guild Games (YGG).

The easy-to-use in-game 3D tool will allow players to become virtual designers and build their own digital brand. They will do this by earning rewards by designing, selling, sending models on missions and participating in design competitions.

"Fashion League is part of the future of fashion. This inclusive game provides vast opportunities for creation, innovation, and sustainability all in one place. I am excited to be a part of the early stages, and look forward to seeing its impact on the fashion industry and beyond," shared Zanna Roberts Rassi, Style and Entertainment Journalist, E! News and Cofounder of Milk Makeup.

In addition, brands will be able to display products, improve their product-market fit with real-time analytics and collaborate with players and the community. This brings utility to a brand's digital assets and makes them tradeable by bridging the gap between virtual and real-life products. Fashion League's goal is to partner with brands to directly collaborate with the community through the game.

To sign up for Fashion League and learn more about their first drop of 10,000 NFT Shop Owner game characters, visit playfashionleague.io. By the end of 2022, a beta version of Fashion League will be available on mobile and desktop with a worldwide launch planned for Q1 2023.

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About Fashion League
Fashion League presents a new era of fashion gaming in the metaverse and brings its users a unique virtual experience. This play-and-earn game simulates a mobile fashion shop where players can build and expand their own clothing store and become virtual 3D fashion designers. Users can design, sell, trade and rent their creations to other players, participate in design competitions and create their own fashion NFTs. Virtual money is earned through the different game modes and can be converted into crypto during conversion events.

To learn more, visit https://playfashionleague.io, join their Discord and follow Fashion League on Instagram and Twitter.

Media Contact

Mary Victoria Moreno, Fashion League, (310) 439-1887, [email protected]

SOURCE Fashion League