USD 108.57 Bn growth opportunity in Augmented Reality (AR) Market -- APAC to occupy 35% market share
The market witnessed a YOY growth of 29.15% in 2021 and the growth momentum is expected to accelerate at a CAGR of 31.60% during the forecast period.
NEW YORK, Aug. 8, 2022 /PRNewswire/ -- The "Augmented Reality (AR) Market by Application and Geography - Forecast and Analysis 2021-2025" report by Technavio expects the market size to grow by USD 108.57 billion between 2020 and 2025. The market witnessed a YOY growth of 29.15% in 2021 and the growth momentum is expected to accelerate at a CAGR of 31.60% during the forecast period. The report provides a comprehensive analysis of recent developments, new product launches, major revenue-generating segments, and market behavior across geographies. Download Sample PDF Report Here
The market is mainly driven by increasing investments in AR technology. Businesses are massively investing in the latest technologies such as AR to deliver an immersive experience to their customers. For instance, Facebook has announced in September 2021 the investment of $50 million in developing a metaverse, where users will be able to interact with different devices in a virtual environment using AR. Such investments are expected to foster the growth of the market in focus during the forecast period.
In addition, the rising demand for AR technology from various application segments will have a positive impact on the growth of the market. But the privacy concerns over AR technology will restrict the growth of market players.
The augmented reality (AR) market is fragmented. The market is in the initial growth stage and is expected to grow at a high rate during the forecast period. Owing to significant growth opportunities, the presence of large vendors, the entry of new vendors, technological innovations, and partnerships, the competition in the market is moderate. It is imperative for vendors to distinguish their service offerings through a clear and unique value proposition. As pure-play vendors are entering the market and competing with large vendors, the market is moving toward fragmentation. Several pure-play vendors are expected to be acquired or approached for acquisition by other industry participants for their technological capabilities. This trend is expected to gain traction by the end of the forecast period.
Technavio identifies Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc. as dominant players in the market.
The report includes the competitive analysis, which analyzes and evaluates the position of companies based on their industry position score and market performance score. Some of the factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc. View Sample Report Here
Market Segmentation by Application
- By Application, the market is classified into segments such as enterprise, retail, healthcare, media and entertainment, and others.
- The enterprise segment will have the largest share of the market during the forecast period.
- The segment is driven by the increasing application of AR in enterprises.
Market Segmentation by Geography
- By Geography, the market is classified as North America, APAC, Europe, South America, and MEA.
- APAC will have the largest share of the market.
- The growth of the regional market can be attributed to increasing investments in advanced technologies by businesses.
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Related Reports:
- Mobile Augmented Reality Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026
- Augmented Reality and Virtual Reality Market by Technology and Geography - Forecast and Analysis 2021-2025
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Augmented Reality (AR) Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 31.60% |
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Market growth 2021-2025 |
USD 108.57 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
29.15 |
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Regional analysis |
North America, APAC, Europe, South America, and MEA |
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Performing market contribution |
APAC at 35% |
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Key consumer countries |
US, China, Japan, Germany, UK, and Canada |
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Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
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Companies profiled |
Alphabet Inc., Dynabook Inc., Facebook Inc., Microsoft Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Upskill, Vuzix Corp., and Zugara Inc. |
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Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
Executive Summary
- Market Overview
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
- Five forces summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Application
- Market segments
- Comparison by Application
- Enterprise - Market size and forecast 2020-2025
- Retail - Market size and forecast 2020-2025
- Healthcare - Market size and forecast 2020-2025
- Media and entertainment - Market size and forecast 2020-2025
- Others - Market size and forecast 2020-2025
- Market opportunity by Application
Customer landscape
- Overview
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2020-2025
- APAC - Market size and forecast 2020-2025
- Europe - Market size and forecast 2020-2025
- South America - Market size and forecast 2020-2025
- MEA - Market size and forecast 2020-2025
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Alphabet Inc.
- Dynabook Inc.
- Facebook Inc.
- Microsoft Corp.
- PTC Inc.
- Qualcomm Inc.
- Samsung Electronics Co. Ltd.
- Upskill
- Vuzix Corp.
- Zugara Inc.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contact
Technavio Research
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
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