First Party Audience Data Monetization Company ArcSpan Technologies Releases Contextual APP ™ Data Solution to Boost Publisher Revenue

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NEW YORK, Aug. 1, 2022 /PRNewswire/ -- ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience data monetization and optimization company announced the launch of ArcSpan's Contextual APP™ (referring to the integrated data functions "Analyze", "Process" and "Push"), a new solution within ArcSpan's Audience Engine™ platform that significantly empowers publishers to structure and monetize their contextual first-party audience data. Contextual APP provides an efficient, consumer privacy-forward data processing solution that offers leading publishers greater data control, insights, and access to monetization pathways. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.