Versant Health Names Rachel Pokay Head of Brand Activation and Market Enablement

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Versant Health , a leading national managed vision care company and wholly-owned subsidiary of MetLife, is proud to welcome Rachel Pokay as Assistant Vice President of Brand Activation and Market Enablement, effective July 25, 2022.

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Monday, July 25, 2022
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Maritime, Transport, Advertising, Communications, Practice Management, Other Health, Health, General Health, Optical, MetLife Inc. v. Financial Stability Oversight Council, Strategic planning, Medicaid, Awareness, Insurance, Industry, CEO, MetLife, Collection, Sustainable community, Marketing, Assistant, Leadership, Flagler College, Equity, Health, Retail, Marketing communications, Medicare, Management
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UNITED STATES, NORTH AMERICA, MARYLAND
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VERSANT HEALTH
Summary
Key Points: 
  • Versant Health , a leading national managed vision care company and wholly-owned subsidiary of MetLife, is proud to welcome Rachel Pokay as Assistant Vice President of Brand Activation and Market Enablement, effective July 25, 2022.
  • Most recently, Rachel was the Director of Sustainability Communications at MetLife, supporting MetLifes Chief Sustainability Officer, Chief Global Diversity, Equity and Inclusion Officer, and MetLife Foundation President & CEO.
  • We are excited to welcome Rachel to Versant Health as she will be a strong addition to our leadership team.
  • Administering vision and eye health solutions that range from access to routine vision benefits to medical management, Versant Health has unique visibility and scale across the total eye health value chain.


Versant Health, a leading national managed vision care company and wholly-owned subsidiary of MetLife, is proud to welcome Rachel Pokay as Assistant Vice President of Brand Activation and Market Enablement, effective July 25, 2022.

Rachel has over 15 years of marketing and communications experience, building broad and deep experience in the employee benefits, insurance, and financial services sector over the last decade. Most recently, Rachel was the Director of Sustainability Communications at MetLife, supporting MetLife’s Chief Sustainability Officer, Chief Global Diversity, Equity and Inclusion Officer, and MetLife Foundation President & CEO. Prior to that, she held various marketing and communications roles of increasing responsibility during her 11-year tenure in MetLife’s U.S. Group Benefits Business and former Retail Business.

“Rachel’s breadth and depth of experience, combined with her passion and enthusiasm for crafting and activating results-oriented communication strategies, will infuse our brand awareness and engagement efforts like never before,” said Jennifer Wyeth, Vice President, Strategic Planning, Program Delivery and Marketing Communications. “We are excited to welcome Rachel to Versant Health as she will be a strong addition to our leadership team.”

Rachel holds a Bachelor of Arts in Communications from Flagler College.

About Versant Health

Versant Health, Inc., a wholly-owned subsidiary of MetLife, Inc., is one of the nation's leading administrators of managed vision care companies serving more than 38 million client-members nationwide. Through our Davis Vision and Superior Vision independent provider networks, we help members access the wonders of sight through healthy eyes and vision. Administering vision and eye health solutions that range from access to routine vision benefits to medical management, Versant Health has unique visibility and scale across the total eye health value chain. As a result, our clients' members enjoy a seamless experience with access to one of the broadest provider networks in the industry and an exclusive frame collection. Commercial groups, employer plans, and health plans that serve government-sponsored programs such as Medicaid and Medicare are among our valued customers.

For more information visit versanthealth.com.

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