Audi Teams Up With Netflix on “The Gray Man” as the Official Automotive Brand Featured in the Film

Audi and Netflix collaborate on “The Gray Man” to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the film’s official automotive brand, four Audi vehicles will be featured including the all-electric Audi RS e-tron GT* and Audi Q4 Sportback e-tron*, as well as the Audi RS 7 Sportback* and Audi R8 Coupe*. “The Gray Man” opened in select theaters globally on July 15 and will be released worldwide on Netflix tomorrow July 22, 2022. “The Gray Man” is a modern-day global action thriller that features a star-studded cast: Ryan Gosling (Sierra Six), Chris Evans (Lloyd Hansen), Ana de Armas (Dani Miranda), Jessica Henwick (Suzanne Brewer), Regé-Jean Page (Denny Carmichael), Wagner Moura (Laszlo), Julia Butters (Claire), Dhanush (Avik San), with Billy Bob Thornton (Donald Fitzroy), and Alfre Woodard (Margaret Cahill), and more.

Four Audi vehicles take the spotlight

The fully electric Audi RS e-tron GT* is driven by Sierra Six (Ryan Gosling) and the fully electric Audi Q4 Sportback e-tron* is driven by Agent Dani Miranda (Ana de Armas). The Audi RS 7 Sportback* is featured in a chase sequence with Agent Dani Miranda behind the wheel and the Audi R8 Coupé* is seen in a drive up sequence with Avik San (Dhanush).

“This film has a global appeal and intrigue,” says Henrik Wenders, Head of Brand, AUDI AG. He explains the true extent of Audi’s role in creating the production, which went far beyond simply providing vehicles. “This cooperation made us feel action and high speed. Like the Russo brothers we at Audi are leveraging technology to create something unseen and unexperienced before,” he said. “Audi worked with the directors Joe and Anthony Russo on selecting the new cars. It was fascinating to be partners on this film production and to work closely with Netflix.”

Anthony Russo commented: “As storytellers, we have always been very interested in finding and exploring new technologies to find new tools to do something no one has ever done before. That’s what excites us. That kind of approach I would apply to anything particularly to the evolution that’s happening with cars right now. As much as I love the cars of the past and today, I am certainly most interested in where cars are going tomorrow. That is an exciting new frontier that’s going to bring whole new experiences for us not only as drivers or consumers but also as people who have to coexist with cars.”

Following the Netflix launch on July 22, 2022, Audi will tell the story behind the Audi Q4 Sportback e-tron in a digital short film where viewers will learn how Agent Dani Miranda (Ana De Armas) was first acquainted with her electric car.

This collaboration between Audi and Netflix will come to life across nearly 30 countries around the world, with global premiere arrivals that include Audi’s fully electric fleet as well as social and digital activations for fans to further immerse themselves in the world of “The Gray Man”.

To learn more about how the Russo brothers worked with Audi to make “The Gray Man” and to watch an exclusive behind-the-scenes video showcasing the cars in action visit progress.audi: HERE.

About Netflix

Netflix is the world’s leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segments. The brands Audi, Ducati, Lamborghini and Bentley produce at 21 locations in 13 countries. Audi and its partners are present in more than 100 markets worldwide.

In 2021, the Audi Group delivered around 1.681 million cars from the Audi brand, 8,405 sports cars from the Lamborghini brand and 59,447 motorcycles from the Ducati brand to customers. In the 2021 fiscal year, AUDI AG achieved a total revenue of €53.1 billion and an operating profit before special items of €5.5 billion. More than 89,000 people all over the world work for the Audi Group, around 58,000 of them in Germany. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.

Fuel/electric power consumption and emissions values** of the models named above:

Audi Q4 Sportback e-tron

Combined electric power consumption in kWh/100 km (62.1 mi): 21.4–17.0 (WLTP);

18.3–15.2 (NEDC); combined CO₂ emissions in g/km (g/mi): 0 (0)

Audi RS e-tron GT

Combined electric power consumption in kWh/100 km (62.1 mi): 22.6–20.6 (WLTP);

20.2–19.3 (NEDC); combined CO₂ emissions in g/km (g/mi): 0 (0)

Audi RS 7 Sportback

Combined fuel consumption in l/100 km: 11,6-11,5 (20.3-20.5 US mpg);

combined CO₂ emissions in g/km: 265–263 (426.5–423.3 g/mi)

Audi R8 Coupé V10 performance

Combined fuel consumption in l/100 km: 13,0-12,9 (18.1-18.2 US mpg);

combined CO₂ emissions in g/km: 299–294 (481.2–473.1 g/mi)

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

*The collective fuel/electric power consumption and emissions values of all models named and available on the German market can be found in the list provided at the end of this text.

**The indicated consumption and emissions values were determined according to the legally specified measuring methods. Since September 1, 2017, type approval for certain new vehicles has been performed in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Since September 1, 2018, the WLTP has gradually replaced the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the consumption and CO2 emission values measured are in many cases higher than the values measured according to the NEDC. Additional information about the differences between WLTP and NEDC is available at www.audi.de/wltp.

At the moment, it is still mandatory to communicate the NEDC values. In the case of new vehicles for which type approval was performed using WLTP, the NEDC values are derived from the WLTP values. WLTP values can be provided voluntarily until their use becomes mandatory. If NEDC values are indicated as a range, they do not refer to one, specific vehicle and are not an integral element of the offer. They are provided only for the purpose of comparison between the various vehicle types. Additional equipment and accessories (attachment parts, tire size, etc.) can change relevant vehicle parameters, such as weight, rolling resistance and aerodynamics and, like weather and traffic conditions as well as individual driving style, influence a vehicle’s electric power consumption, CO2 emissions and performance figures.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

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