BYD Selects Analog Devices’ Audio Bus and Processor Technologies to Improve Vehicle Energy Efficiency and Enhance Infotainment Experience

Analog
Devices, Inc. (Nasdaq: ADI) today announced that BYD
Co., Ltd, a Chinese automotive manufacturer, has selected ADI’s
Automotive Audio Bus (A²B^®)and SHARC^®
digital signal processor (DSP) to build more energy efficient and
eco-friendly vehicle platforms while enhancing the immersive audio
entertainment experience for drivers.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190204005091/en/

BYD Selects Analog Devices’ Audio Bus and Processor Technologies to Improve Vehicle Energy Efficiency and Enhance Infotainment Experience (Photo: Business Wire)

ADI's audio bus and DSP technologies will further enhance the
performance of BYD’s automotive cabin infotainment systems, providing a
better driver experience, reducing the complexity and cost of design,
and improving fuel/battery efficiency, which is consistent with BYD's
philosophy of "technological innovations for a better life."

“BYD is a highly respected and innovative automotive manufacturer,” said
Mark Gill, vice president, Automotive at Analog Devices. “BYD’s use of
ADI’s A²B and SHARC processor technologies will enable this
automotive leader to offer greater energy efficiency and superior audio
sound quality to its customers.”

Reducing the weight, cost, and design complexity of vehicles is a major
challenge faced by automotive manufacturers today. BYD has adopted ADI’s
A²B technology due to its ability to distribute audio and
control data together with clock and power over a single, unshielded
twisted-pair wire – reducing cabling weight by up to 75 percent, which
improves automotive fuel efficiency and reduces total system costs. BYD
also selected Analog Devices’ SHARC processor to achieve more
cost-effective audio systems with enhanced sound quality.

• To learn more about ADI’s A²B technology, visit: http://www.analog.com/a2b
• To learn more about ADI’s SHARC processor, visit: https://www.analog.com/en/products/audio-video/audio-signal-processors/sharc.html

About Analog Devices

Analog Devices is a leading global high-performance analog technology
company dedicated to solving the toughest engineering challenges. We
enable our customers to interpret the world around us by intelligently
bridging the physical and digital with unmatched technologies that
sense, measure, power, connect and interpret. Visit http://www.analog.com.

About BYD

BYD is a high-tech company devoted to technological innovations for a
better life. BYD has played a significant role in industries related to
electronics, automobiles, new energy and rail transit. From energy
generation and storage to its applications, BYD is dedicated to
providing zero-emission energy solutions.

Forward Looking Statements

This release may be deemed to contain forward-looking statements
intended to qualify for the safe harbor from liability established by
the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, among other things, our statements
regarding the advancements in technologies and expected product
performance that are based on our current expectations, beliefs,
assumptions, estimates, forecasts, and projections about the industry
and markets in which the companies operate. The statements contained in
this press release are not guarantees of future performance, are
inherently uncertain, involve certain risks, uncertainties, and
assumptions that are difficult to predict. Therefore, actual outcomes
and results may differ materially from what is expressed in such
forward-looking statements, and such statements should not be relied
upon as representing Analog Devices' expectations or beliefs as of any
date subsequent to the date of this press release. Important factors
that could cause actual results to differ materially from the results
described, implied or projected in any forward-looking statements
include difficulty or delay in our design, development, production and
marketing of products, technologies and solutions and other risk factors
described in Analog Devices’ most recent filings with the Securities and
Exchange Commission. Analog Devices does not undertake any obligation to
update forward-looking statements made by it.

A²B and SHARC are registered trademarks of Analog Devices,
Inc. All other trademarks and registered trademarks are the property of
their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190204005091/en/