Ad Council Research Institute Finds Healthcare Affordability, Crime, Climate Change, and Women's Health as the Top Issues Americans Care Most About

NEW YORK, June 21, 2022 /PRNewswire/ -- The Ad Council Research Institute (ACRI), the research arm of the Ad Council, today revealed the findings of their new quarterly issue pulse study in partnership with Morning Consult, examining the most important social, economic and political issues of our current day. Revisiting what Americans care about across various demographics, including their values, attitudes and behaviors relating to these issues – and if or how they change over time – the survey will continue each quarter to provide a pulse check on what matters most to people throughout the country and what they are doing about it as major moments and changes in culture and the economy drive their passions. Results from the inaugural May 2022 survey found a distinct mix of issues like crime and healthcare, alongside social concerns like reproductive rights and the climate crisis were top of mind, in addition to detailed perspectives on race in America today.