Mitsubishi Motors Carves a New Creation for Geneva

Mitsubishi Motors is famous for carving its own niche. Soon its latest
creation will be revealed, bringing more SUV capability, EV efficiency,
technology and style to the lineup.

Named after a beautiful, rugged Alpine town with a history of sporting
success, the MITSUBISHI ENGELBERG TOURER will make its debut at
the Geneva International Motor Show on March 5, 2019.

Official press days are March 5 and 6, and the show is open to the
general public from March 7 to March 17.

For more information, please see: https://www.gims.swiss/

About MITSUBISHI MOTORS

Mitsubishi Motors Corporation is a global automobile company based in
Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks,
electric and plug-in hybrid electric vehicles. Since the Mitsubishi
group produced its first car more than a century ago, we have
demonstrated an ambitious and often disruptive approach, developing new
vehicle genres and pioneering cutting-edge technologies. Deeply rooted
in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious
drivers, willing to challenge conventional wisdom and ready to embrace
change. Consistent with this mindset, Mitsubishi Motors introduced its
new brand strategy in 2017, expressed in its “Drive your Ambition”
tagline – a combination of personal drive and forward attitude, and a
reflection of the constant dialogue between the brand and its customers.
Today Mitsubishi Motors is committed to continuous investment in
innovative new technologies, attractive design and product development,
bringing exciting and authentic new vehicles to customers around the
world.

About Mitsubishi Motors North America, Inc.

Through a network of approximately 355 dealer partners across the United
States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for
the sales, research and development, marketing and customer service of
Mitsubishi Motors vehicles in the U.S. 2018 marked the brand’s sixth
consecutive year of sales growth.

Located in Cypress, Calif., MMNA is a part of the
Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in
the world. Mitsubishi continues to lead the way in the development of
highly efficient, affordably priced new gasoline-powered automobiles,
while using its industry-leading knowledge in battery-electric vehicles
to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the
Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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