Luxury Retailers from Gucci to Chloe and Baccarat Launch Limited Edition 'Year of the Pig' Products for Chinese New Year, February 5
Retailers from Gucci to Khlo Kardashian's collaboration with BECCA Cosmetics, Davidoff, Johnnie Walker, Swiss Army Knife and Chlo are in a pig-like state of mind for 2019.
RICHARDSON, Texas, Jan. 29, 2019 /PRNewswire/ -- On February 5th, the Year of the Pig prances into view to reveal top luxury retailers celebrating the affable, sweet-natured symbol of wealth on everything from high-end handbags to shoes, compacts, accessories and cosmetics. With 33% of the world's luxury products being snapped up by those of Chinese descent, retailers are looking to charm the Chinese-American millennials who use Dealmoon.com in search of their favorite brands. With 17.6M unique monthly visitors, Dealmoon bridges the gap between these voracious shoppers and luxury brands. Retailers from Gucci to Khloé Kardashian's collaboration with BECCA Cosmetics, Davidoff, Johnnie Walker, Swiss Army Knife and Chloë are in a pig-like state of mind for 2019. The Chinese zodiac was created during the Qin dynasty 2000 years ago and in its modern iteration, gives rise to every part of life, including retailing.
For Chinese, the year in which one was born determines personality, luck and other factors. Pigs are symbols of abundance; their chubby faces and big ears are signs of good fortune. The characteristics of the pig include compassion and generosity, thus 2019 symbolizes a time of peace and contentment. According to the Chinese calendar, the pig is the last of 12 zodiac animals.
"Chinese are the third-largest foreign-born group in the U.S.; as of 2017, there are 6M of us and Dealmoon gets 17.6M clicks a month from these consumers," said Cofounder of Dealmoon, Jennifer Wang. "Since 2009, we have been serving up the products we know these millennials and GenZer's crave. Retailers have known about our proclivity to buy products with the Chinese New Year animal for good luck, but this year, the list of retailers who have made this commitment is becoming even more impressive. According to McKinsey & Co. by 2025, more than 44% of luxury products will be purchased by those of Chinese descent. That number today is 33%."
Year of the Pig Limited Edition products listed on Dealmoon will include brands such as Prada, Gucci, Nina Hauzer, Superdry, S'well, Monica Vinader, as well as Chloë.
"The Year of the Pig is the celebration of prosperity and good fortune," said Cameron Rooney, Affiliate Marketing Manager at Superdry. "'We make our own luck' - or so the saying goes - and Superdry's limited edition Chinese New Year collection does just that by showcasing a lucky attitude. We saw great success last year participating in the Chinese New Year campaign with Dealmoon and we look forward to another successful year."
Other brands who are offering Year of the Pig limited edition products include Swiss Army Knife's Year of the Pig Huntsman Army Knife for $105.00, Johnnie Walker Blue created a Year of the Pig Limited Edition whisky bottle by illustrator Chrissy Lau and Davidoff has released a Year of the Pig Limited Edition Cigar for $39.00. Baccarat sells a Zodiac Pig for $195.00. Gucci has created an entire line of handbags, accessories and clothing that features the storybook "Three Little Pigs" and dedicated brand-new pages on their website to celebrate the collection.
About: Dealmoon.com is a brand connector to reach luxury-focused Chinese-American millennial shoppers. With a ubiquitous brand reputation among shoppers of Chinese descent, Dealmoon is the #1 shopping advisory site for this demographic who are projected to consume 44% of the world's luxury product inventory by 2025. Specifically, Dealmoon provides exclusive luxury launches and deals to 17.6M monthly site visitors, 20M social followers and the mobile app has been downloaded over 3M times. Since its inception in 2009, brands have sold over $1B through the platform, and Dealmoon is credited with bringing the formerly Chinese-only online shopping day, Singles' Day, to North America's luxury retailers. Dealmoon has been featured in TIME magazine, NASDAQ, Luxury Daily and Internet Retailer and has offices throughout the U.S. and China. For more information, visit www.Dealmoon.com.
Media Contact:
Alyson Dutch / Macy Harrell
310.456.7151, [email protected]
View original content to download multimedia:http://www.prnewswire.com/news-releases/luxury-retailers-from-gucci-to-chloe-and-baccarat-launch-limited-edition-year-of-the-pig-products-for-chinese-new-year-february-5-300785630.html
SOURCE Dealmoon
