Transactional and Marketing Emails Market Size to Grow by USD 8.87 billion | Amazon.com Inc. and Constant Contact Inc. Among Key Vendors | Technavio
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NEW YORK, May 18, 2022 /PRNewswire/ -- The Transactional and Marketing Emails Market is segmented by application (transactions and marketing), end-user (large enterprises, SMEs, and government), and geography (North America, Europe, APAC, South America, and MEA). The market share is expected to increase by USD 8.87 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 10.23 %.
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Parent Market Analysis
Technavio categorizes the global transactional and marketing emails market as a part of the global advertising market. External factors influencing the parent market's growth potential in the coming years have been thoroughly investigated in our research analysis. To know more about the levels of growth of the market throughout the forecast period, Download a Report Sample.
Transactional and Marketing Emails Market Value Chain Analysis
The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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Vendor Insights
The transactional and marketing emails market is fragmented, and the vendors are deploying growth strategies such as organic and inorganic growth strategies to compete in the market.
We provide a detailed analysis of vendors operating in the market, including some of the vendors such as Amazon.com Inc., Constant Contact Inc., Emarsys eMarketing Systems AG, Mailchimp, Mailgun Technologies Inc., Message Systems Inc., Netcore Solutions Pvt. Ltd., Oracle Corp., SendGrid, and Sendinblue SAS.
Product Insights and News
- Amazon.com Inc. - The company offers Simple Email Service (SES), which is a cost-effective, flexible, and scalable email service that enables developers to send mail from within any application. It supports several email use cases, including transactional, marketing, or mass email communications.
- Constant Contact Inc. - The company provides email marketing services to customize and design great-looking emails that stand out on every device for its clients.
- Emarsys eMarketing Systems AG - The company provides an email marketing solution that personalizes and automates content and pairs it with AI capabilities.
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Key Market Dynamics-
- Transactional and Marketing Emails Market Driver:
- Growing focus on engaging the audience through email marketing
Marketing emails offer an efficient advertising platform that helps business-to-customer (B2C) and business-to-business (B2B) marketers expand the reach of their products and services. SMEs and large enterprises are focusing on implementing advanced marketing strategies. Many organizations are adopting marketing email services to manage their marketing campaigns and engage with their audience.
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Related Reports:
Advertising Services Market by Type and Geography - Forecast and Analysis 2022-2026
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Transactional and Marketing Emails Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.23% |
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Market growth 2021-2025 |
USD 8.87 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
11.93 |
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Regional analysis |
North America, Europe, APAC, South America, and MEA |
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Performing market contribution |
APAC at 37% |
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Key consumer countries |
US, China, UK, Germany, and Japan |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amazon.com Inc., Constant Contact Inc., Emarsys eMarketing Systems AG, Mailchimp, Mailgun Technologies Inc., Message Systems Inc., Netcore Solutions Pvt. Ltd., Oracle Corp., SendGrid, and Sendinblue SAS |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value Chain Analysis: Publishing Market
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.3 Market size 2020
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Application
- 5.1 Market segments
- Exhibit 15: Application - Market share 2020-2025 (%)
- 5.2 Comparison by Application
- Exhibit 16: Comparison by Application
- 5.3 Transactions - Market size and forecast 2020-2025
- Exhibit 17: Transactions - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Transactions - Year-over-year growth 2020-2025 (%)
- 5.4 Marketing - Market size and forecast 2020-2025
- Exhibit 19: Marketing - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Marketing - Year-over-year growth 2020-2025 (%)
- 5.5 Market opportunity by Application
- Exhibit 21: Market opportunity by Application
6 Segmentation by End-user
- 6.1 Large enterprises
- 6.2 SMEs
- 6.3 Government
7 Customer landscape
8 Geographic Landscape
- 8.1 Geographic segmentation
- 8.2 Geographic comparison
- 8.3 North America - Market size and forecast 2020-2025
- 8.4 Europe - Market size and forecast 2020-2025
- 8.5 APAC - Market size and forecast 2020-2025
- 8.6 South America - Market size and forecast 2020-2025
- 8.7 MEA - Market size and forecast 2020-2025
- 8.8 Key leading countries
- 8.9 Market opportunity by geography
9 Drivers, Challenges, and Trends
- 9.1 Market drivers
- 9.2 Market challenges
- 9.3 Market trends
10 Vendor Landscape
- 10.1 Vendor landscape
- 10.2 Landscape disruption
- 10.3 Competitive scenario
11 Vendor Analysis
- 11.1 Vendors covered
- 11.2 Market positioning of vendors
- 11.3 Amazon.com Inc.
- 11.4 Constant Contact Inc.
- 11.5 Emarsys eMarketing Systems AG
- 11.6 Mailchimp
- 11.7 Mailgun Technologies Inc.
- 11.8 Message Systems Inc.
- 11.9 Netcore Solutions Pvt. Ltd.
- 11.10 Oracle Corp.
- 11.11 SendGrid
- 11.12 Sendinblue SAS
12 Appendix
- 12.1 Scope of the report
- 12.2 Currency conversion rates for US$
- 12.3 Research methodology
- 12.4 List of abbreviations
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