Designer Brands Debuts "Warehouse Reimagined" for Enhanced, Immersive Retail Store Experience
COLUMBUS, Ohio and HOUSTON, May 10, 2022 /PRNewswire/ -- Designer Brands Inc. (NYSE: DBI) (the "Company" and "Designer Brands"), parent of shoe retailer DSW Designer Shoe Warehouse, has unveiled its new "Warehouse Reimagined" retail store format, a step forward in putting customers, brands and speed at the forefront of the Company's business strategy. Debuting at a Houston-area DSW, Warehouse Reimagined showcases a proof-of-concept of differentiated omni-channel experiences for Designer Brands' 700-plus stores across North America. The new store experience elevates the Company's Owned Brands and product selections through modernized merchandising featuring shop-in-shops, full family offerings and head-to-toe lifestyle imagery. Warehouse Reimagined also highlights well-known National Brands with dedicated sections that prominently display products for easy viewing and selection by store customers.