Heineken® Named Official Beer of the University of Hawai'i Rainbow Warriors

HONOLULU, Jan. 24, 2019 /PRNewswire/ -- Rainbow Warriors fans will be seeing even more green around their favorite teams and arenas. Heineken® announced a three-year partnership with University of Hawai'i Athletics to be the official beer sponsor for all of the university's sports teams.

From beach volleyball to basketball to football, Heineken will support and promote University of Hawai'i athletics with ticket promotions, game/match day activations, signage, and of course, cold Heineken at all sporting events for fans ages 21 and older. This partnership connects two strong passions of Hawaiians: Heineken and the Rainbow Warriors.

"Hawai'i is a key market for Heineken, with incredible market share volume, making this partnership a natural fit," said David Lokar, Hawaiian Islands Area Sales Manager at Heineken USA. "Like Heineken, the Rainbow Warriors have had a huge impact on the Hawaiian Islands and we're excited to make our great tasting beer more accessible to of-age University of Hawai'i Athletics fans and the go-to drink for celebrating their victories. It is our great hope that the many synergies we share can be channeled to build a better future for many in Hawai'i from Student-Athlete to Resident."

Throughout 2019, there will be programming at various Heineken retailers in Hawai'i, offering promotions around University of Hawai'i Athletics events such as many chances to win ticket giveaways.

"Heineken is a staple here in Hawai'i as are our University of Hawai'i athletic teams," said David Matlin, UH Athletics Director. "Corporate opportunities such as these are beneficial to our Athletics Department and we are excited about this new partnership with Heineken."

For more information, please visit www.heinekenusa.com.

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key brands imported into the U.S. are Heineken®, the world's most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Media Contacts:
Bjorn Trowery
HEINEKEN USA
[email protected]

Taylor Heath
Edelman PR
[email protected] 
917-344-4617

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SOURCE HEINEKEN USA