PMI’s Mission Winnow Goes Full Throttle with Ducati Corse for 2019 MotoGP™
Philip Morris International Inc. (PMI) (NYSE: PM) is pleased to announce that its Mission Winnow initiative is expanding in 2019 to include the Ducati Corse racing team.
Philip Morris International Inc. (PMI) (NYSE: PM) is pleased to announce
that its Mission Winnow initiative is expanding in 2019 to include the
Ducati Corse racing team.
Mission Winnow is a PMI-led campaign to raise global awareness of our
passion and determination to constantly improve and evolve, as well as
highlight the power of science, technology and innovation to build a
better future.
PMI has partnered with Ducati Corse since 2002 and has extended the
relationship for another three years until the end of 2021. As of the
start of this year’s MotoGP season, the team will be officially known as
Mission Winnow Ducati.
Mission Winnow was first launched in October 2018 with Scuderia Ferrari
Mission Winnow, which – like Ducati Corse – has a passion for innovation
and a relentless drive to improve in the team’s pursuit of victory.
Ducati Corse is one of the most inspiring and resilient teams in MotoGP,
with a 70-year history in racing. Ducati fans form a passionate
community who appreciate the sophistication of the bike and the unique
skills of the riders, who compete in one of the world’s most
exhilarating motorsports.
MotoGP and Formula 1 each attract a global audience of approximately 400
million viewers. Mission Winnow provides a window into PMI and our
partners, as well as our shared commitment to constant improvement.
Miroslaw Zielinski, PMI’s President Science and Innovation said:
“Mission Winnow encapsulates our dedication to strive for better in
everything we do. To winnow, or discard old approaches and focus on the
good is what we are doing at PMI – we take learnings from past mistakes
and use them to continuously improve as we strive to achieve our
ambitious vision of a smoke-free future.
“This is not about PMI-branded products. It is about our people and
their dedication to leveraging the power of science, innovation and
technology to transform not only our company but an entire industry for
the benefit of the world’s 1.1 billion smokers and society as a whole.
“Mission Winnow highlights the passion and commitment of individuals and
organizations to set a path for constant progress. The Ducati Corse
racing team embodies Mission Winnow with its drive to develop, innovate
and create new designs and new technology for better motorbikes.”
For more information, see our Mission
Winnow website or find @missionwinnow on Facebook, Instagram and
Twitter.
About Philip Morris International
Philip Morris
International (PMI) is leading a transformation in the tobacco industry
to create a smoke-free future and ultimately replace cigarettes with
smoke-free products to the benefit of adults who would otherwise
continue to smoke, society, the company and its shareholders. PMI is a
leading international tobacco company engaged in the manufacture and
sale of cigarettes, smoke-free products and associated electronic
devices and accessories, and other nicotine-containing products in
markets outside the U.S.
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