Roku Announces Westinghouse Roku TV Partnership

(CES) — Roku, Inc. (Nasdaq: ROKU) today announced Westinghouse
Electronics as the newest TV brand to join the Roku TV™ licensing
program. Westinghouse Electronics will leverage the Roku TV hardware
reference design and Roku OS to deliver HD Westinghouse Roku TV models,
expected in the first half of 2019, and 4K Westinghouse Roku TV models
hitting shelves later in the year.

“The Roku brand is synonymous with streaming and its popular smart TV
platform helps us offer a content-rich experience for our customers that
is very easy to use,” said Brett Hunt, Westinghouse Electronics
Vice-President of Sales & Marketing. “We can focus on building
eco-friendly, energy-saving displays while Roku manages the smart TV
platform offering an overall incredible value.”

“The Roku TV licensing program has seen a lot of momentum. During the
first nine months of 2018 more than one in four smart TVs sold in the
U.S. were Roku TVs,” said Chas Smith, General Manager, Roku TV &
Players. “We are looking forward to delivering new Westinghouse Roku TVs
in the coming year. We know customers will love how easy they are to
use, the vast amount of content they have access to and our commitment
to make sure they have the latest and greatest software for years to
come.”

The Roku TV licensing program offers TV OEM partners a purpose-built and
reliable solution for building HD or 4K and HDR smart TVs that consumers
love to use. Roku provides a low-cost hardware reference design,
automatic software updates that deliver new features and an ever-growing
library of content, so OEMs can offer best-in-class smart TVs at
competitive price points.

The Roku OS offers access to 500,000+ movies and TV episodes via
thousands of free or paid channels. Fast and easy search across hundreds
of channels returns results in order by price, plus what’s playing live
when an HDTV antenna is attached. The Roku Channel offers 10,000+ free
ad-supported movies and TV episodes and later this month customers will
also be able to browse, trial and subscribe to premium subscriptions
from popular services. The Roku Channel provides easy account management
and a single bill for services subscribed to within the channel. Free
content is also easy to find with Featured Free as it provides users
with direct links to free in-season episodes from top network shows and
full past-season catch-ups.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming
content they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to engage
consumers. Roku streaming players and Roku TV models are available
around the world through direct retail sales and licensing arrangements
with TV OEMs and service operators. Roku is headquartered in Los Gatos,
Calif. U.S.A.

This press release contains “forward-looking” statements that are based
on our beliefs and assumptions and on information currently available to
us on the date of this press release. Forward-looking statements may
involve known and unknown risks, uncertainties and other factors that
may cause our actual results, performance or achievements to be
materially different from those expressed or implied by the
forward-looking statements. These statements include, but are not
limited to, availability of the Westinghouse Roku TV models, the
availability of content and software on Roku’s operating system and the
availability and benefits of offering premium subscriptions on The Roku
Channel. Except as required by law, we assume no obligation to update
these forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in the
forward-looking statements, even if new information becomes available in
the future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports Roku,
Inc. files with the Securities and Exchange Commission, including our
Form 10-K for the year ended December 31, 2017 and our most recent
Quarterly Reports on Form 10-Q. Copies of reports filed with the SEC are
posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark and Roku TV is a trademark of Roku,
Inc. in the U.S. and in other countries.

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