XUMO Adds Canela.TV's Hispanic Content to Lineup

NEW YORK, Dec. 15, 2021 /PRNewswire-PRWeb/ -- Canela.TV, the video platform from Canela Media, a female and Latina-owned digital media company, and one of the first AVOD streaming services for U.S. Hispanics, today announced it is joining XUMO's growing roster of over 200 channels, meeting the increasing demand for Hispanic content. The free, ad-supported XUMO TV service brings together the best digital streaming content across 12 genres, featuring live and on-demand entertainment. Canela.TV is available on channel 501.

"Canela.TV is changing the way Latinos can feel represented and learn more about Hispanic culture through entertainment," said Isabel Rafferty, CEO & founder of Canela Media. "Targeted to Spanish speaking television viewers and dual language households, Canela.TV is continually adding new content to bring Hispanic entertainment into every home. We are excited about joining XUMO's growing suite of channel offerings."

XUMO users can now enjoy Canela.TV's unique Hispanic content ranging from classic movies and novelas to cartoons and action films such as:
El Rapto - The wealthy local rancher has disappeared without a trace. Taking advantage of the circumstance, Aurora Campos, convinces the authorities to sell the property.
Reportaje - Absurd and extravagant adventures occur when a man offers a great reward to the journalist who is able to find the best news.
Escuela de Rateros - A jewelry thief wants to force a scoundrel actor and violinist, Victor, to commit a robbery. Surprisingly, Victor dies and to catch the murderer the police use a double to become Victor.
Vagabundo y Millonario - A poor man is forced by the police to pose as a rich man who has been kidnapped.
Santo vs Capulina - Capulina is a great admirer of Santo, the wrestling champion, who in his free time helps the police solve criminal cases.

Canela.TV's content will augment XUMO's vast array of free, digital channels, reaching millions of unique monthly viewers, including a younger, multilingual demographic.

"Canela.TV is an exciting new addition to XUMO's channel line-up with its diverse and high-quality Hispanic programming," said Stefan Van Engen, SVP of programming and partnerships at XUMO. "We look forward to working with Canela to bring this engaging content to our growing multicultural audience."
XUMO is available via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes.
For additional information on Canela.TV please visit: https://www.canela.tv/

About Canela Media
Canela Media is a leading digital media technology company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming service, Canela.TV, which enriches the new generation of U.S. Latinos with free access to unique, culturally relevant content. In the fall of 2021, Canela Media launched Canela Music, which aims to bring content curated for US Hispanics with a unique blend of Latin music programming, featuring various genres from Latin Pop, Regional Mexican, Classics, Romantic, and more to audiences across CTV and mobile.

Additionally, Canela Media reaches more than 22 million unique Hispanics across its 180+ premium Spanish-language sites and influencer database. Combined with the company's proprietary data, Canela Media possesses in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream – U.S. Hispanics. Headquartered in New York, Canela Media is ranked as the third largest Hispanic ad-focused company and the only female- and minority-owned certified digital company. For more information please visit http://www.CanelaMedia.com.

About XUMO
A pioneer in streaming television and media entertainment, XUMO offers over 200 digital channels of free premium programming across 12 genres, including Sports, News, Kids and Family Entertainment, Live Events, Comedy, Lifestyle, Movies, and more. The free, ad-supported service reaches 24 million unique monthly users via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. XUMO delivers its over-the-top (OTT) video-on-demand (VOD) and LIVE linear digital channels through content partnerships with popular media providers such as ABC News Live, FOX Soul, Deal or No Deal, beIN SPORTS XTRA, FREE Kids TV, NBC News NOW, Black News, Channel, America's Test Kitchen, and Antiques Roadshow UK, as well the PGA TOUR, and many others. The company is based in Irvine, CA. Learn more about XUMO at: http://www.xumo.tv and follow @XumoTV on Twitter.

Media Contact

Jennifer Fugel, Briz Media Group, +1 8456574202, [email protected]

SOURCE Canela.TV