Cint and Zappi Win the 2021 I-COM Data Creativity Award for their cookie-less digital advertising measurement solution
STOCKHOLM, Nov. 2, 2021 /PRNewswire/ -- Cint, a global software leader in digital insights gathering, and Zappi, the ad and innovation testing platform built by brands for brands, have won the I-COM 2021 Data Creativity Award. They won in the Programmatic Category for their advertising effectiveness measurement solution that combines the power of "Connect by Cint," which connects digital interactions with real-time surveying, and the Zappi Ad Pulse platform, a brand and digital ad measurement tool. As third-party cookies phase out, this solution is essential in helping marketers and planners determine the effectiveness of a campaign and optimize in-flight against brand metrics,