DGAP-News: Media and Games Invest SE: Sameer Sondhi and Ionut Ciobotaru to become co-CEOs of MGI's media segment Verve Group, building the leading global full stack omnichannel ad platform

Media and Games Invest SE: Sameer Sondhi and Ionut Ciobotaru to become co-CEOs of MGI's media segment Verve Group, building the leading global full stack omnichannel ad platform

• Strong track record continues: Revenue of media business up by 159 % in Q2 2021 to EUR 29m with a dynamic increase of EBITDA-Margin from 11% to 16%
• Mid-term goal is to further strongly grow Revenues and EBITDA based on its unique tech stack and a consumer first approach as well as combining M&A and organic growth
• The planned new pod structure enables the organization to keep focus while driving fast growth

October 20, 2021 - Media and Games Invest SE ("MGI" or the "Company", ISIN: MT0000580101; ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange) announced that former Chief Product Officer Ionut Ciobotaru (36) and former Chief Revenue Officer Sameer Sondhi (47) will become the co-CEOs of Verve Group - MGI's media segment. This has been decided by the Board of Directors of MGI.

"Sameer and Ionut are showing great performance combining M&A, integrations, organic growth and innovation in ad-tech whilst also emphasizing synergies with the gaming segment gamigo of the MGI group. As CRO and CPO they have been responsible for the company's excellent performance over the past years and they will ensure that this positive development continues in the future", said Remco Westermann, who acted as CEO of Verve Group until now and who will fully focus on his role as CEO and Chairman of Media and Games Invest. "Sameer and Ionut have led Verve Group to a strong track record: revenue of MGI's media business was up by 159 % in Q2 2021 to EUR 29m with a -based on synergies, economies of scale as well as technical optimizations- increase of EBITDA-Margin from 11% to 16%."

Sameer Sondhi and Ionut Ciobotaru add: "We want to continue the strong revenue growth of Verve and simultaneously further improve our EBITDA. Verve has built a unique global full stack omnichannel ad platform, which covers the full value chain, by leveraging M&A in combination with organic growth based on new product development following the subsequent integration of the acquired companies. Now we are focusing on reaching global scale: we want to become a market leader in all geographically relevant markets. Already today, Verve is one of the leading worldwide mobile exchanges and has a very strong position in data and Connected TV. Our consumer first approach, which relies on transparency, brand safety as well as privacy and data compliance differentiates our offering from most of the existing competitor." Both add: "We took the decision to implement a pod structure. In this context, teams combine different skills to meet the customer's needs." These self-organized, collaborative, and autonomous teams are fully focused on achieving strategic, creative and production goals - acting as responsibly as an owner would. All our major media businesses, such as Mobile Exchanges or our Connected TV activities, will get a completely dedicated and fully focused team including an own MD, product and engineering FTEs as well as sales and operations. With this new structure we stay in control and can continue our fast growth pace in delivering value to each of our customer segments. ", both managers emphasize.

The Board of Directors believes that the structures thus created not only meet the current requirements of a global group with two operating segments, but also provide the framework for further growth within MGI's overall "BUY. INTEGRATE. BUILD & IMPROVE strategy".

Sameer Sondhi joined Verve in early 2020 and previously held management positions at InMobi, Opera Media, Ground Truth, among others. Ionut Ciobotaru is the founder of PubNative which was acquired by MGI in 2019, and previously held management positions at AppLift, IT-Genetics and Weebo. Sameer Sondhi in his role as co-CEO will further focus on the commercial side, with a.o. a strong focus on sales and partnerships, ensuring that the number of advertisers and publishers on, as well as reach of Verve's platform, continues to expand globally.

Ionut Ciobotaru, in his role as co-CEO, will be responsible for Verve Group's products, technology and services, ensuring that Verve Group continues to be at the forefront of development, bringing to market both innovative and value creating products for its customers. Not only has Ionut proven his innovation skills as the founder of PubNative, but as Verve's CPO he has been key to the development and enhancement of the Verve platform and has launched promising new products such as ATOM with his team, which is an efficient and data compliant solution to accurately reach target advertising groups.

Under their leadership Verve will continue to build one of the leading full stack omnichannel ad platforms in the Open Internet: Verve Group offers a portfolio of products that are seamlessly integrated to provide marketers with the best end-to-end control and cost efficiency across all advertising channels from a single source. In this context, full stack means that Verve Group covers the entire value chain in programmatic advertising and does not just focus on one sub-area, for example that of a supply side or demand side platform. In addition, the Verve Group serves all advertising channels with In-App, Web, Mobile-Web, OTT/CTV (Connected TV) and Digital Out of Home. This enables Verve Group to offer its customers an outstanding level of transparency in their user acquisition campaigns, since instead of up to 5 different market participants often being involved in the process of a programmatic campaign, only Verve Group is involved. Only a few other providers such as Google, Facebook or Amazon can achieve this. Whereas these providers more and more isolate their platforms and design them as so-called Walled Gardens, the Verve Group relies on open source and open standards as much as possible and thus further increases transparency for its customers.

By means of a tick-the-box M&A strategy in combination with in-house development, last open gaps in the product and services portfolio are being closed and further critical mass is being built up. In addition, investments are also being made in organic growth through product innovation and the expansion of sales. Verve Group's goal is to grow fast and to become the leading global full stack omnichannel ad platform in the Open Internet by offering transparent and highly efficient products and services worldwide, resulting in the best possible ROI for advertisers and the best possible monetization of advertising space for publishers.

Responsible parties

The information in this release has been made public through the agency of the responsible persons set out below for publication at the time stated by MGI's news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.

For further information, please contact:

Sören Barz

Head of Investor Relations

+49 170 376 9571

[email protected], [email protected]

www.mgi-se.com

Jenny Rosberg, ROPA, IR contact Stockholm

+46707472741

[email protected]

Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, IR contact Frankfurt

+49 69 9055 05 51

[email protected]

About Media and Games Invest SE

Media and Games Invest SE is a digitally integrated games and media company with main operational presence in Europe and North America. The company combines organic growth with value-generating synergetic acquisitions, demonstrating continuous strong, profitable growth with a revenue CAGR of 78% (2018 - LTM Q2'21). Next to strong organic growth, the MGI Group has successfully acquired more than 30 companies and assets in the past 6 years. The acquired assets and companies are integrated and amongst others cloud technology is actively used to achieve efficiency gains and competitive advantages. The Company's shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has a secured bond that is listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market.

The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; [email protected], +46-8-528 00 399.

Forward-looking statements

This release contains forward-looking statements that reflect the Company's intentions, beliefs, or current expectations about and targets for the Company's and the group's future results of operations, financial condition, liquidity, performance, prospects, anticipated growth, strategies and opportunities and the markets in which the Company and the group operates. Forward-looking statements are statements that are not historical facts and may be identified by words such as "believe", "expect", "anticipate", "intend", "may", "plan", "estimate", "will", "should", "could", "aim" or "might", or, in each case, their negative, or similar expressions. The forward-looking statements in this release, including the pro-forma financial figures addressed therein, are based upon various assumptions, many of which are based, in turn, upon further assumptions. Although the Company believes that the expectations reflected in these forward-looking statements and pro-forma financial numbers are reasonable it can give no assurances that they will materialize or prove to be correct. Because these statements are based on assumptions or estimates and are subject to risks and uncertainties, the actual results or outcome could differ materially from those set out in the forward-looking statements as a result of many factors. Such risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this release by such forward-looking statements. The Company does not guarantee that the assumptions underlying the forward-looking statements in this release (including the pro-forma financial figures) are free from errors and readers of this release should not place undue reliance on the forward-looking statements in this release. The information, opinions and forward-looking statements that are expressly or implicitly contained herein speak only as of its date and are subject to change without notice. Neither the Company nor anyone else undertake to review, update, confirm or to release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of this release, unless it is so required by law or applicable stock exchange rules.