Magnit reaches a mark of fifty thousand online orders a day
Krasnodar, Russia (September 28, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company, Magnit), one of Russia's leading retailers, has reached a mark of 50 thousand online orders a day.
MAGNIT PJSC (MGNT) Magnit reaches a mark of fifty thousand online orders a day Dissemination of a Regulatory Announcement, transmitted by EQS Group. The issuer is solely responsible for the content of this announcement.
Magnit Reaches a Mark of Fifty Thousand Online Orders a Day
Krasnodar, Russia (September 28, 2021): Magnit PJSC (MOEX and LSE: MGNT; the Company, Magnit), one of Russia's leading retailers, has reached a mark of 50 thousand online orders a day. The record-breaking number of orders was achieved on September 26, 2021. The "milestone" was the purchase in Moscow, amounting to RUB 1,974. As of the end of June, Magnit processed only 15 thousand orders a day. The total coverage of the chain's e-commerce services is over 2,000 outlets in 62 regions and 106 cities. Sixty one percent of the online delivery projects' revenue comes from outside Moscow and St. Petersburg.
The number of orders is exploding by an average of 6-7% each week as of the last 3 months. The order average ticket was RUB 1,200 at the end of Q2, which was approximately 3-4 times higher than the same indicator in convenience stores (RUB 353 in Q2 2021). The highest sales and the most dynamic growth are shown by the express delivery segment where orders are fulfilled within one hour.
Magnit started testing e-commerce services in second half of last year both in-house and in partnership with Yandex. Eda, Delivery Club, Sbermarket and Wildberries. The Company's own service available in Magnit Dostavka [Magnit Delivery] app was launched in November 2020 and is operating in 63 localities. Since the beginning of the year, the Company has opened 11 mini dark stores (outlets fulfilling online orders only) in Moscow to support the development of its online services. By the end of the year, Magnit plans to bring the total number of dark stores in the capital to 20.
By the end of 2021, Magnit's e-commerce services are expected to cover more than 4,000 stores across all formats.
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ISIN: | US55953Q2021 |
Category Code: | MSCU |
TIDM: | MGNT |
LEI Code: | 2534009KKPTVL99W2Y12 |
OAM Categories: | 3.1. Additional regulated information required to be disclosed under the laws of a Member State |
Sequence No.: | 123063 |
EQS News ID: | 1236359 |
End of Announcement | EQS News Service |
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