L’ATTITUDE Announces 2021 Entertainment Lineup Featuring World Champion Boxer Canelo Alvarez, Multi-Grammy Winners Emilio and Gloria Estefan, and the Cast and Crew Behind HBO Max’s The Garcia’s

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L'ATTITUDEs entertainment lineup includes intimate conversations with cast and crew from HBO Maxs The Garcias, Amazon Studios Welcome to The Blumhouse films Bingo Hell and Madres, and this years LATINXT list honorees.

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Tuesday, September 21, 2021
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Summary
Key Points: 
  • L'ATTITUDEs entertainment lineup includes intimate conversations with cast and crew from HBO Maxs The Garcias, Amazon Studios Welcome to The Blumhouse films Bingo Hell and Madres, and this years LATINXT list honorees.
  • Co-founder of LATTITUDE, Sol Trujillo, recognizes the efforts and achievements that this years LATINXT list honorees have made and is looking forward to celebrating them at this years event.
  • The data shows that Latinos are driving growth and profit in the entertainment industry more than any other demographic.
  • L'ATTITUDE features presentations, panel discussions, interactive sessions, and entertainment featuring leading celebrities.


L’ATTITUDE returns to San Diego this month for a sensational in-person experience that will bring some of Hollywood’s most talented Latinx actors, writers, and filmmakers to the event stage. The four-day event will be taking place at the Manchester Grand Hyatt and will kick off on Wednesday, September 29th, and run through Saturday, October 2nd. L'ATTITUDE’s entertainment lineup includes intimate conversations with cast and crew from HBO Max’s The Garcia’s, Amazon Studios’ Welcome to The Blumhouse films Bingo Hell and Madres, and this year’s LATINXT list honorees.

Initially launched in 2018 with actor and entrepreneur Zoe Saldaña and filmmaker Robert Rodriguez, the 2021 LATINXT list includes television and film talent who are redefining what it means to be Latinx in the United States. Notable honorees include Michael Cimino of Hulu’s Love, Victor, America’s Got Talent finalist Gina Brillon, Zoey Luna of Universal’s Dear Evan Hansen, and Al Madrigal, who will be starring, writing, and producing his new sitcom Guerrillas as part of his new overall multi-year deal with CBS Studios.

Co-founder of L’ATTITUDE, Sol Trujillo, recognizes the efforts and achievements that this year’s LATINXT list honorees have made and is looking forward to celebrating them at this year’s event. “The data shows that Latinos are driving growth and profit in the entertainment industry more than any other demographic. Every year, we look forward to presenting the LATINXT and provide them with a platform that will bring them more exposure in the industry. I have seen many of our past honorees like Camila Mendes, Isabela Merced, and Leslie Grace go on and make big waves following their appearances on the L’ATTITUDE stage, and I look forward to watching this year’s honorees’ careers continue to flourish.”

Below is the complete list of talent and creatives on the rise that comprise the 2021 LATINXT list:

  • Performance:
    • Michael Cimino – Actor and singer starring in Hulu’s Love, Victor
    • Zoey Luna – Actor, Universal’s Dear Evan Hansen
    • Gina Brillon – Comedian, America’s Got Talent Finalist
    • Jake T. Austin – Actor, Daft State
    • Rafael L. Silva – Actor, 9-1-1: Lone Star
    • Rafael Cebrián – Actor, Acapulco
  • Director:
    • Carlos López Estrada – Director, Blindspotting, and Walt Disney’s Raya and the Last Dragon
  • Writer:
    • Danny Fernandez – Writer and actor, credits include Diary of a Future President for Disney+ and Love, Victor for Hulu
  • Producer/Showrunner:
    • Al Madrigal – Producer, Actor, Co-Writer of CBS’ Guerillas
    • Moisés Zamora – Creator, executive producer, and co-showrunner of Selena: The Series for Netflix

The honorees will participate at this year's event by taking the stage during The LATINXT sessions, which will take place on Thursday, September 30th. The LATINXT sessions will kick off with a special conversation that brings back last year’s honorees’ whose careers continue to excel. These talented alumni who include Adria Arjona (Sony Pictures’ Morbius), Alexa Mansour (AMC’s The Walking Dead: World Beyond), and Rhenzy Feliz (Walt Disney’s Encanto), will gather on stage where they’ll share their 2020 LATINXT experiences and help celebrate this year’s honorees. LATINXT sessions this year include panels that highlight the following topics:

  • Latinx Talent on The Rise
  • Looking to the Past, Present, and Future of Latinx Storytelling
  • Conversation with the Latinx filmmakers and cast of Amazon’s ‘Welcome to the Blumhouse’ titles Bingo Hell and Madres

The LATINXT sessions are just one part of the larger L’ATTITUDE event agenda, which will span four days of sessions covering business, finance, politics, sports, and entertainment, with panels focused on Latin music as well as upcoming streaming, film, and TV content.

Additional entertainment-focused panels include:

  • Emilio and Gloria Estefan
  • Conversation with the cast and crew of HBO Max’s The Garcia’s
  • Fireside Chat with Bob Chapek, CEO of The Walt Disney Company
  • Fireside Chat with John Stankey, CEO, AT&T
  • Fireside Chat with Tony Vinciquerra, Chairman and CEO, Sony Pictures Entertainment
  • National Release of the Latino Donor Collaborative Media Report

In addition to the scheduled LATINXT and accompanying entertainment sessions, the event will feature the annual L’ATTITUDE gala, which is curated by partner Emilio Estefan. The Friday night gala will include a performance from singer-songwriter Lupita Infante, remarks from Mexican champion boxer Canelo Alvarez, and the presentation of this year’s L’ATTITUDE Leadership Award. While the honoree is yet to be announced, the award is presented to individuals who, in their life and work, have achieved exemplary personal success, which they have then leveraged to improve the lives of others. Past honorees include Emilio Estefan, Eva Longoria, and Chef José Andrés.

“While curating this year’s gala, I knew we had to include Lupita Infante as one of the entertainers of the night as her music and talent will capture everyone’s attention in the room,” said Emilio Estefan. “As for Canelo, we’re excited to have him join us so we can celebrate his achievements from the past year and highlight his amazing career. This will be a great night for attendees to relax and enjoy a night filled with food, music, and celebrations.”

The four-day event brings together talent from Apple, Amazon Studios, AMC, Blumhouse Productions, HBO Max, Hulu, NBC, Paramount Plus, Sony Pictures Entertainment, Universal Pictures, and Walt Disney Studios. Also in attendance will be executive leaders from companies such as Bank of America, Nike, Cisco, Lululemon, The Home Depot, Morgan Stanley, and UPS, among others, along with national media partners like MSNBC, CNBC, Telemundo, Dow Jones, The Wall Street Journal, Barron's, and MarketWatch.

To learn more about the LATINXT initiative, scheduled programming, and to register for the event, visit www.lattitude.net.

ABOUT L'ATTITUDE

The brainchild of international business executive Sol Trujillo and NAHREP Co-Founder and CEO Gary Acosta, L'ATTITUDE hosts a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists, politicians, and industry influencers at its annual conference. Participants engage in open dialogue about the latest facts and data regarding the New Mainstream Economy and the U.S. Latino cohort driving it. As the name implies, L'ATTITUDE is about staying on course to a growing and sustainable economic future for America. U.S. Latinos, our country's largest, youngest and fastest-growing cohort, represent nearly 1 in 5 Americans, nearly 1 in 4 millennials, nearly 1 in 3 alphas, and account for over $2.3 trillion in GDP, making it the 8th largest economy in the world if it were a stand-alone country. L'ATTITUDE features presentations, panel discussions, interactive sessions, and entertainment featuring leading celebrities.

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