Southern Glazer’s Wine & Spirits Showcases New Minority- and Women-Owned Supplier Content Experience on Proof ® eCommerce Platform

Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the world's pre-eminent distributor of beverage alcohol—today announced it has launched a new content section on SGProof.com, created specifically to highlight the Company’s minority- and women-owned supplier partners. The new initiative will provide minority- and women-owned brands the opportunity to promote their products through editorial content on the eCommerce platform. The offering, available at no cost, is part of “A Case for Change,” Southern Glazer’s comprehensive strategy launched in 2020 to drive commercial success and growth for an expanded portfolio of minority- and women-owned brands.

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Southern Glazer's Wine & Spirits' new content section on SGProof.com, created specifically to highlight the Company’s minority- and women-owned supplier partners (Photo: Business Wire)

“Retailers are interested in diversifying their shelves, and Southern Glazer’s is delivering an increased selection of minority- and women-owned brands,” said April Alejandro, Vice President, Multicultural Center of Excellence, Southern Glazer’s Wine & Spirits. “I am proud to share that 60 percent of the new suppliers who have been onboarded into the SGWS family year-to-date are minority- and women-owned, and we look forward to elevating their brands on SGProof.com.”

Minority- and women-owned suppliers can now showcase rich brand content, including videos, recipes, articles, educational material, and awards on SGProof.com. Each month, a content teaser will be earmarked for minority- and women-owned brand content that will be featured across the platform’s various wine and spirits landing pages.

SGProof.com serves as a valuable avenue to educate and influence Southern Glazer’s extensive base of customers and provides suppliers the unique ability to reach more on-and off-premise buyers than any other single trade media buy or event. The industry-leading B2B eCommerce experience, launched in 2019, is currently serving 142,000 customer accounts.

To have editorial content featured on SGProof.com and to affirm certification and classification, please complete the SGWS Minority & Women Ownership Survey here.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

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