Global Toy Leader Schleich Launches US Search for a Child Chief Storytelling Officer

Error message

Notice: Undefined property: stdClass::$ds_changed in eval() (line 16 of /var/www/7/modules/php/php.module(80) : eval()'d code).
Notice: Undefined property: stdClass::$ss_search_api_url in eval() (line 20 of /var/www/7/modules/php/php.module(80) : eval()'d code).
Notice: Undefined property: stdClass::$tm_title in eval() (line 20 of /var/www/7/modules/php/php.module(80) : eval()'d code).

"We certainly spend plenty of time at Schleich thinking about animals and fantasy characters. But you might be surprised by how much of our time goes to thinking about storytelling and imagination, the true cornerstones of our brand," said Kelli Masilun, Director of Marketing, North America at Schleich USA. "But since our office is full of grownups, we often find ourselves in need of the type of storyful inspiration that can only come from our world's greatest storytellers--kids themselves."

Metadata

Provider:

PR Newswire

Retrieved on:

Wednesday, September 15, 2021

Information

Tags:

Partners Group, Imagination, Safety, Animal, Parent, FAO Schwarz, Company, Time, CEO, CSO, Multimedia, Thought, Toy

Geotags:

North Carolina, NORTH AMERICA, CHARLOTTE, NEW YORK CITY, GERMANY

Organisation:

SCHLEICH USA, INC.

Summary

Key Points:

Schleich believes that storytelling sparks imagination and play, which help prepare kids to change the world.
"We certainly spend plenty of time at Schleich thinking about animals and fantasy characters.
Founded more than 80 years ago by Friedrich Schleich in Schwbisch Gmnd, Schleich is one of Germany's largest toy manufacturers and a leading international provider of figurines.
As a global player with Swabian roots, Schleich currently generates more than half of its sales outside its core market in Germany.

Global Toy Leader Schleich Launches US Search for a Child Chief Storytelling Officer

CHARLOTTE, N.C., Sept. 15, 2021 /PRNewswire/ -- This fall, Schleich (pronounced Shh-like), the leading manufacturer of animal characters and playsets, is looking for one special kid with outstanding storytelling and imaginative powers to fill the role of Chief Storytelling Officer. Schleich believes that storytelling sparks imagination and play, which help prepare kids to change the world. In addition to earning $10,000, the CSO will star in Schleich's 2021 holiday ad campaign.

VIEW THE OFFICIAL SCHLEICH CHIEF STORYTELLING OFFICER CASTING CALL VIDEO AND APPLY HERE

"We certainly spend plenty of time at Schleich thinking about animals and fantasy characters. But you might be surprised by how much of our time goes to thinking about storytelling and imagination, the true cornerstones of our brand," said Kelli Masilun, Director of Marketing, North America at Schleich USA. "But since our office is full of grownups, we often find ourselves in need of the type of storyful inspiration that can only come from our world's greatest storytellers--kids themselves."

Parents are encouraged to help their kids audition by sending in a video, or attending a live casting call at FAO Schwarz in New York City on September 25 from 8 - 10:30am. Visit bit.ly/schleichcso to upload your video or register for the live casting call. Advanced registration is open now and required for the live casting call.

For more information please visit www.schleich-s.com/en/US/chief-storytelling-officer.

About Schleich

Founded more than 80 years ago by Friedrich Schleich in Schwäbisch Gmünd, Schleich is one of Germany's largest toy manufacturers and a leading international provider of figurines. The famous Schleich figurines are sold in more than 60 countries and are loved by children around the world. As a global player with Swabian roots, Schleich currently generates more than half of its sales outside its core market in Germany. The Company is majority owned by Partners Group, a global private markets investment management firm. Further shareholders are the management team around Managing Director Dirk Engehausen (CEO). The design of the Schleich play worlds, the manufacturing of the production tools and all quality and safety checks are carried out in Germany. Production itself takes place at the company's site in Schwäbisch Gmünd and in other production plants abroad.

For more information visit, https://www.schleich-s.com/en/US/.
Media contact, [email protected].

View original content to download multimedia:https://www.prnewswire.com/news-releases/global-toy-leader-schleich-launches-us-search-for-a-child-chief-storytelling-officer-301377800.html

SOURCE Schleich USA, Inc.