AVIA Membership Grows Amid Unprecedented Demand for Digital Health Expertise

This growing demand to join the AVIA Network reflects the heightened sense of urgency for health systems to optimize their digital strategies and mission-critical initiatives.

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Tuesday, August 24, 2021
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Health, Technology, Other Technology, Other Health, General Health, Biotechnology, Linda, Twitter, MedStar Health, Growth, Digital, Geisinger, Goal, CEO, LinkedIn, Iron and Steel Institute of Thailand, Organization, LifeBridge Health, AVIA, Technology, MercyOne, Management
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Summary
Key Points: 
  • This growing demand to join the AVIA Network reflects the heightened sense of urgency for health systems to optimize their digital strategies and mission-critical initiatives.
  • New Members include: Lee Health , LifeBridge Health , MedStar Health , MercyOne , Moffitt Cancer Center , Multicare .
  • AVIAs distinctive service model and digital platform enables health systems and their leaders to move with confidence on their digital strategies.
  • Geisinger , an established AVIA Member, views Membership as a central component to advance the critical, strategic digital priorities underway across the health system.


During the first six months of 2021, AVIA, the nation’s leading digital health transformation partner, added six new Member health systems with a record 100% renewal rate from existing Members. This growing demand to join the AVIA Network reflects the heightened sense of urgency for health systems to optimize their digital strategies and mission-critical initiatives.

The six new health system Members joined the AVIA Network to accelerate their digital strategies and advance digital capabilities such as care delivery, revenue cycle management, and remote and virtual care initiatives. New Members include: Lee Health, LifeBridge Health, MedStar Health, MercyOne, Moffitt Cancer Center, Multicare.

“The sharp uptake in demand we are seeing from both new and current Members is a clear reflection of a sea change in approach to digital innovation. Digital is no longer the domain of siloed innovation teams, but a strategic imperative for the entire C-suite,” said Linda Finkel, CEO of AVIA. “Executive leaders from health systems across the country are prioritizing digital with a deep understanding of the critical role it will play in pushing their organizational goals forward. As a result, these organizations are turning to us to get ahead of retail-first disruptors by planning and executing a digital strategy.”

AVIA Members Show Unwavering Commitment to Digital

For many current Members, the decision to renew - and in many cases, increase their investment - is an easy one. AVIA’s distinctive service model and digital platform enables health systems and their leaders to move with confidence on their digital strategies. Members receive long-term support from expert advisors, bolstered by digital research and market intelligence, allowing them to rapidly and successfully achieve their unique digital transformation goals.

Geisinger, an established AVIA Member, views Membership as a central component to advance the critical, strategic digital priorities underway across the health system. “We have made incredible advancements in our work,” said Dr. Karen Murphy, Executive Vice President, Chief Innovation Officer, and Founding Director of the Steele Institute for Health at Geisinger. “Membership in the AVIA Network has allowed us to accelerate our digital transformation. AVIA’s team, expertise, and commitment are invaluable. Moreover, the ability to tap into the leaders from over 50 health systems, share ideas and experience, and hear what actually works is incredibly powerful. Working hand-in-hand with AVIA allows us to move quickly, taking bold, decisive action to achieve our goals.”

MercyOne opted to expand its relationship with AVIA to tap into the company’s strategic capabilities and industry-wide view of the technology landscape. The health system has already benefited greatly from AVIA’s expertise and seen impressive growth across its remote and virtual care focused enterprise.

“The inherent value of digital in health care is now more apparent than ever before,” said Janell Pittman, Chief Marketing and Digital Strategy Officer for MercyOne. “At MercyOne our vision is to set the standard for personalized and radically convenient care. AVIA is best in class and has been an incredible partner to work with to advance our digital imperatives and provide on-demand capacity. They truly understand the market at-large and our specific needs to bring us the insights and resources that yield immense, fast progress toward our digital priorities.”

About AVIA

AVIA is the nation’s leading digital transformation partner for healthcare organizations. AVIA provides unique market intelligence, proven frameworks, and results-based consulting to help solve healthcare’s biggest strategic challenges. Learn more about AVIA and AVIA Connect, the industry’s premier knowledge sharing and collaboration platform for up-to-the-minute digital insights and best practices, at aviahealth.com. Follow us on LinkedIn and Twitter, or contact us at [email protected].

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Copyright Business Wire 2021