Attribution and Quora Team Up to Help Marketers to Optimize Return on Ad Spend

The new integration automatically delivers cost-per-click ad conversions from Quora right in Attribution, ensuring marketers know their true return on ad spend.

Metadata
Provider: 
PR NewswirePR Newswire
Retrieved on: 
Wednesday, November 28, 2018
Information
Tags: 
Online advertising, Marketing, Attribution, Advertising network, Quora
Geotags: 
California
Organisation: 
Attribution
Summary
Key Points: 
  • The new integration automatically delivers cost-per-click ad conversions from Quora right in Attribution, ensuring marketers know their true return on ad spend.
  • "Attribution's platform helps marketers to know the true return on ad spend so they can optimize their scarce dollars to generate the best outcomes.
  • "Connecting ad networks to multi-touch attribution is an imperative to help marketers get a complete understanding of how their marketing connects to revenue," said Ryan Koonce, CEO at Attribution.
  • "With our new integration to Quora, marketers can easily see how their Quora ads are performing compared to other ad networks."


Attribution and Quora Team Up to Help Marketers to Optimize Return on Ad Spend

SAN FRANCISCO, Nov. 28, 2018 /PRNewswire-PRWeb/ -- Attribution™, an advanced multi-touch attribution company today announced the launch of a new integration with Quora, the Q&A platform that empowers people to share and grow the world's knowledge. The new integration automatically delivers cost-per-click ad conversions from Quora right in Attribution, ensuring marketers know their true return on ad spend.

"Our customers want a single version of attribution truth in how Quora ads are contributing to revenue in comparison to other ad networks," said Brendan L. Weitz, GM & Head of Partnerships at Quora. "Attribution's platform helps marketers to know the true return on ad spend so they can optimize their scarce dollars to generate the best outcomes."-

Attribution's platform uses a patent pending multi-touch attribution approach to quickly cull through advertising programs to provide marketers with authoritative and timely insight to figure out what is working and what is being wasted. Available as software-as-a-service, Attribution integrates seamlessly with Quora and all other ad networks such as Linkedin, Google Ads, and Facebook.

"Connecting ad networks to multi-touch attribution is an imperative to help marketers get a complete understanding of how their marketing connects to revenue," said Ryan Koonce, CEO at Attribution. "With our new integration to Quora, marketers can easily see how their Quora ads are performing compared to other ad networks."

Read this blog to find out how to connect a Quora Ads account to Attribution's' platform.

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About Attribution

Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer's journey. To request a free demo, visit attributionapp.com/request-demo.

About Quora

Over 300 million unique visitors come to Quora every month to ask questions and read insightful answers. This includes individuals looking for reliable information about your company, products, competitors, and industry. Our large, engaged audience is one of the key reasons why marketers have found success advertising on Quora. To learn more, visit quora.com/business.

Media Contact

media(at)attributionapp(dot)com

 

SOURCE Attribution

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