“TRANSPARENCY MATTERS” Says Pure Sunfarms

Delta, B.C., Aug. 16, 2021 (GLOBE NEWSWIRE) -- Pure Sunfarms gives Canadian cannabis consumers access to dried flower test results (also known as certificates of analysis or “COAs”) as part of its ongoing commitment to transparency. Those seeking access to information can now easily learn about the quality of the bud in their bag, and find the information they care about — from cannabinoids, to terpenes, to strain information.

Canadian cannabis consumers can now access COAs for Pure Sunfarms dried flower products through an easy-to-use search function on the company’s website. The company’s COAs include key information about each batch of dried flower, including: cannabinoid content (potency), terpene levels, and the absence of unwanted chemicals and microbials.

“We’re making it easy for those who want to dig a little deeper,” said Mandesh Dosanjh, President & CEO, Pure Sunfarms. “This is something our consumers and retailers care about and have been asking for, and it’s important that we’re able to make this information readily available to them.”

Through the web function, consumers can simply input the Lot ID from their Pure Sunfarms dried flower package, and view a complete COA document with analytical data and testing information related to the specific batch of dried flower in their bag. Every batch of Pure Sunfarms dried flower is lab tested in accordance with Health Canada guidelines to ensure consumers are receiving safe, quality cannabis.

“Transparency matters to us,” said Dosanjh. “Public COAs are not currently a requirement in Canada, but we’re happy to be the first licensed producers of our size to take this step.”

To further this commitment to transparency, the company continues to advocate for accurate potency labelling in the industry. In a recent blog post, Dosanjh reminds readers that some producers are not playing by the rules, and are mislabeling and overstating potency levels despite regulations. Due to Pure Sunfarms’ efforts, Health Canada released a reminder letter to all producers on August 10, reinforcing that cannabis labels must “reflect the value as tested for the lot”.

“Consumers are being misled by some potency labels in the market, even though the regulations are crystal clear,” said Dosanjh. “They deserve to know what’s in their bag and can rely on Pure Sunfarms to do the right thing and give them access to this information.”

To view Pure Sunfarms’ COAs, visit http://puresunfarms.com/coa/

For more information about Pure Sunfarms, visit www.puresunfarms.com.

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About Pure Sunfarms

Located in Delta, British Columbia, Pure Sunfarms is one of Canada’s largest, single site, licensed producers of high-quality, greenhouse-grown cannabis. With decades of growing experience and 1.1 million square feet of best-in-class greenhouse operations, the company has capacity to produce 75,000 kilograms of dried flower annually for the Canadian recreational market. Pure Sunfarms is the top-selling brand of dried flower in Canada. 

Current supply agreements in place include the Ontario Cannabis Retail Corporation (OCRC) (operating as the Ontario Cannabis Store (OCS)), the BC Liquor Distribution Branch (BCLDB), Alberta Gaming, Liquor & Cannabis (AGLC), the Saskatchewan Liquor and Gaming Authority (SLGA), and most recently, the Manitoba Liquor and Lotteries Corporation. Pure Sunfarms also provides cannabis to other Licensed Producers in Canada.

Pure Sunfarms is converting a second 1.1 million square foot greenhouse for cannabis production, which is expected to double annual output capacity to 150,000 kilograms. The company also holds an option on an additional greenhouse facility, currently owned and operated by Village Farms, which could further increase total production area by approximately 2.6 million square feet.

Pure Sunfarms is a wholly-owned subsidiary of Village Farms International, Inc.

www.puresunfarms.com

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Pure Sunfarms
[email protected]