GENESIS Announces Hiring of Seasoned Retail Marketing Leader Kevin Shelhamer as New Managing Director

GENESIS, creator of the APP>LESS and IMPULSE digital platforms, is proud to announce the hiring of Kevin Shelhamer as the company’s new Managing Director, based in Chicago. Mr. Shelhamer will be responsible for GENESIS’ operations, creative capacities, and new business development across the United States. Working alongside GENESIS’ creative development and customer leaders, Mr. Shelhamer will be charged with expanding the company’s presence in the Midwest.

“I am proud to join GENESIS and admire its reputation, its passion for innovation, and vision for what’s next,” said Mr. Shelhamer. “In today’s rapidly changing media landscape, the ability to drive engagement between brands and consumers to create a connection that leads to purchase has never been more important.”

“With decades of relationships and a keen eye for what’s next, Mr. Shelhamer has proven he has the ability to guide creative organizations to new heights,” said Chris del Rey, the Founder and President of GENESIS. “On the heels of our record breaking growth, we are extraordinarily excited for Mr. Shelhamer to join our team.”

Mr. Shelhamer is joining GENESIS at a time of explosive growth. GENESIS is 80% YTY digital revenue growth, scaling to over 1,000 campaigns with over 50 leading Fortune 500 brands as partners. This growth reflects a recognition from partners as diverse as Kraft Heinz and NASCAR that GENESIS delivers valuable and targeted consumer engagement and campaign ROI.

Mr. Shelhamer has over 20 years of experience successfully developing and delivering brand, marketing, merchandising and customer growth initiatives for global companies and brands.

Before joining GENESIS, Shelhamer co-founded Rescue Plastics, a sustainable DTC apparel manufacturing company. He previously led the Comcast/Xfinity retail business for FCB and prior to that served as Executive Vice President at Geometry Global where he led the Midwest region and oversaw key client engagements. He also spent a number of years at Saatchi & Saatchi X where he served as Managing Director for both New York and Chicago.

“It’s both an exciting and challenging time in our industry. I’m thrilled to be joining the GENESIS team and look forward to working with brands to drive their business forward by leveraging our innovative media solutions that provide hyper-targeted immersive and interactive mobile content.”

About GENESIS

GENESIS builds innovative digital products that always start with the consumer. GENESIS’ first groundbreaking product, APP>LESS, delivers guaranteed engagement with an immersive “app-like” experience without the need for download or install. GENESIS’ latest product, IMPULSE, pairs authentic video testimonials with action-oriented communication, all delivered in a mobile friendly format. Building on 25 years of Innovation, Integrity, and Service, GENESIS continues to be the spark of something new. www.genesisx.com

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