OPPO at the Forefront of an Industry-First Partnership with Mobile Phone Eco Rating Initiative Ahead of World Environment Day

DUBAI, UAE, June 3, 2021 /PRNewswire/ -- Global smartphone brand OPPO is solidifying its role as an active participant in sustainability initiatives across all of its verticals by being among the first companies to join a new pan-industry Eco Rating scheme. Launched by Europe's top five operators, the new consumer labelling score aims to identify sustainable mobile phones and encourage suppliers to reduce the environmental impact of their devices.

Taking another step towards its "Technology for Mankind. Kindness for the World" mission – and in celebration of World Environment Day – OPPO aims to raise awareness over some of the most pressing environmental issues and best practices in sustainability by joining the scheme, which will be rolled out across Europe starting June 2021 to help consumers identify and compare the most sustainable smartphones.

"Our unique devices are designed, built and delivered with the highest standards of quality and environmental management. Whether we are finding solutions to reduce our carbon footprint, operate responsibly or serve our communities – we ensure that sustainability is built in," said Ethan Xue, President of OPPO Middle East and Africa.

"As we develop and deliver innovative, environmentally friendly smartphones based on OPPO's core values, we maintain our responsibility towards the environment. At OPPO, we monitor the impact that we have on society and contribute to addressing global issues. Through this new initiative/programme, we aim to support demand for more sustainable devices. We are committed to continually improving our environmental performance and moving towards best practices in corporate sustainability by joining initiatives such as the revolutionary Eco Rating," he added.

Europe's leading mobile operators Deutsche Telekom, Orange, Telefónica (operating under the O2 and Movistar brands), Telia Company and Vodafone have joined forces to launch the new pan-industry Eco Rating labelling scheme, which builds on industry knowledge gathered through previous environmental labelling initiatives. 

As a launch partner, OPPO has provided data and insights to help the Eco Rating apply a balanced, objective and consistent evaluation methodology comprising 19 different criteria which culminate in a single final score for each device. Following the detailed assessment, each smartphone handset is given an overall Eco Rating score out of a maximum of 100 to demonstrate its environmental performance across its entire life cycle. The Eco Rating label for mobile devices emphasizes five aspects: durability, repairability, recyclability, and climate and resource efficiency.

In addition to its win-win collaborations with industry partners, OPPO recognises that its environmental responsibilities are an integral part of its brand ethos and engages in sustainable practices which seek to minimise environmental dips. The company currently adopts a more planet-friendly approach to production – which spans design, packaging, processing and more.

OPPO has recycled 13 times as much products by weight in 2020 in comparison with 2019. In addition, the global smartphone leader has demonstrated its commitment towards environmentally friendly practices, with 45% of its packaging being made of renewable fibers. OPPO has also reduced its general waste by 42.7% and cut indirect greenhouse gas emissions by 20% in 2020.

Through its commitment to the goal of protecting the environment, OPPO integrates its business values and operations to meet the expectations of stakeholders, receiving recognition and positive reinforcement.

OPPO will continue to partner with environmental and developmental organisations all over the world with the aim of reducing its environmental and societal impact. The technology company aims to benefit local and global communities, providing innovative and sustainable solutions for today and generations to come.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO's business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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