Global Gummy Vitamins Market (2021 to 2026) - Featuring Santa Cruz Nutritionals, Bayer and Pharmavite Among Others - ResearchAndMarkets.com

The "Gummy Vitamins Market - Forecasts from 2021 to 2026" report has been added to ResearchAndMarkets.com's offering.

The global gummy vitamin market was evaluated at US$5.507 billion for the year 2019 and is projected to grow at a CAGR of 10.81% to reach a market size of US$11.296 billion by the year 2026.

A gummy vitamin is like candy, but is soft, small, chewy dietary supplements made up of nutrients and are vitamin enriched. They were formulated for the children and elderly, who do not want to take pills and prefer dry supplements over liquid form. Gummies are more appetizing than traditional pills are available in a wide variety of flavors. The gummy vitamins demand is rapidly increasing due to the rise in the awareness campaign regarding health and its preventive use, especially after the outbreak of the Covid-19 pandemic the consumer became more health-conscious and were searching for products and supplements that were immunity booster. Gummy vitamins include the ingredients that help in metabolic health and glycaemic index and regulate the folic acid count in the human body. Gummy is also available as probiotics, omegas, a range of specific nutrients, and immune support having several vitamins and minerals or few selected nutrients.

The rise in geriatric consumers and awareness in the developing and developed countries have changed the preference of the consumers to the essential health ingredients products which is expanding and developing the gummies vitamin market. The availability of the different flavors of gummies has created the market demand for vitamin gummies. The vitamin gummies serve as a treat for their high sugar content. The surging demand for gummies is resulting in innovations and the launching of new products.

The gummies vitamin is facing challenges as the manufacturers are adding a high level of specific vitamins for the benefit of human health. Excessive intake of these nutrients can lead to health risks. This posing as a significant challenge to the gummy's vitamin market during the forecasted period.

Companies Mentioned

• Santa Cruz Nutritionals
• Bayer AG
• SmartyPants Vitamins
• Pharmavite
• Zanon Lifesciences Pvt Ltd.
• Olly Public Benefit Corporation
• Life Science Nutritionals.
• Nature's Bounty
• Garden of life
• Hero Nutritionals

Gummy vitamins demand is witnessing a surge, especially during Covid-19. During the pandemic, health-conscious consumers were looking for nutritional foods with essential health ingredients and demanded products and supplements with vitamin supplements and are immunity boosters to prevent possible diseases and improve the physical and mental well-being. The increase in the population and consumer awareness in the developing and developed regions are the key factors for the rise in the gummy's vitamins market. The rise in the demand for the gummy vitamin has motivated the manufactures to launch innovative products containing multi-vitamins in the market. Many adult gummies were launched in the market as the vitamin and supplements in different flavors, shapes, and colors.

The increase in the geriatric population and the adult segment are witnessing busier work schedules and rise in the chronic diseases are leading to the high demand for the convenient vitamin-based product. The gummy vitamin is providing the solutions to the problem by providing on-the-go consumption characteristics. In addition to this, the pleasant flavor and taste are also appealing and attracting a larger consumer base and change their preference from singular vitamin tablets or capsules to multi-vitamins gummies, it also gives them convenience in the consumption. Women are demanding gummy vitamins to protect and enhance their beauty. Prenatal multivitamin gummies are becoming increasingly popular as they are a great way to feed mothers with different required nutrients.

The manufactures are introducing organic formulated gummy vitamins and are focusing on extending the life expectancy of the vitamins. They are also witnessing the high growth potential to commercialize the line of their products. This is expected to positively influence and impact the market of gummy vitamins.

Adult Segment to hold a prominent market share.

Based on the end-user, the market of the gummies vitamins is segmented into adults and children. The adult segment dominates by accounting for the major share in the global market. This is mostly due to the rapid growth of the adult population along with the increase in the geriatric population which is prone to the risk of vitamin deficiencies. Other factors include the demand for the vitamins in the older age population to supplement their diet with required vitamins and the consumers are preferring the gummies vitamins owing to the difficulties in swallowing the tablets, capsules, and other forms of pharmaceutical products.

COVID-19 Impact.

The covid-19 pandemic brought a significant impact on the manufacturing of the products, supply chain, and the availability of the raw materials due to the imposition of lockdown and the restrictions on the export and import. It also raised for the immunity boosters and in the consciousness of health among the consumers. The consumers started demanding the products with essential health ingredients, nutritional and immunity-boosting. This augmented the market of gummy vitamins as more consumers started demanding the vitamins due to their benefits as immunity boosters. The surging demand for gummy vitamins has encouraged the manufactures to launch new and innovative products which will contribute significantly to the gummy vitamin market revenue during the forecasted period.

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