Pura Is Named a Best Place to Work in Inc. Magazine’s Annual List of Best Workplaces For 2021

Pura, the innovative smart-home fragrance company, has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. Hitting newsstands May 18 in the May/June 2021 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture whether teams are operating in person or remotely.

Pura pairs technology and fragrances giving its users the complete freedom and control of scent in their space. Controlling levels of intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app—allowing users to create their own scent memories. Pura offers discreet devices that plug into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. All Pura fragrances are pet and kid friendly.

Collecting data from thousands of submissions, Inc. singled out 429 honorees this year. Each nominated company took part in an employee survey, conducted by Quantum Workplace, on topics including management effectiveness, perks, and fostering employee growth. The organization’s benefits were also audited to determine the company’s overall score and ranking.

"Our employees' home lives and personal relationships outside of work are just as important to us as their work enjoyment, which is why we built the company around our team and their lives,” says Pura Co-Founder and CEO, Bruno Lima. “Work should add to who they are and not take them away, and we are fully committed to a culture of sustaining strong individual values and innovation in every aspect."

“The definition of a positive workplace has changed drastically over the past year,” says Inc. magazine editor-in-chief Scott Omelianuk. “Stocked fridges and nap pods were no longer perks many companies could rely on once work went remote. So, this year’s list is even more important as it reveals organizations that continue to enrich the lives of its employees amid a pandemic.”

About Pura:

Pura was inspired by its founders' vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura’s designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Pura began its creative kick-starter process in 2015, making sure to perfect the device and fragrances until its actual launch in 2018. Since its 2018 launch, Pura quickly established itself as the number one smart home fragrance diffuser brand. Pura’s luxury partnerships include fragrance collaborations with capri BLUE, NEST New York, LAFCO, and more.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

About Quantum Workplace

Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com.

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