Lounge Lizard Discusses the Importance of Client Communication During a Website Redesign

LONG ISLAND, N.Y., April 26, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top Long Island web design company within the website and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

The digital world is constantly evolving and for better or worse this means that your business needs to keep its website current. Out-dated, stale websites won't attract customers. In some cases, an unattractive website may tank your business's credibility and trustworthiness. So, if you're like most businesses, you plan for working with a website designer every few years.

Here are a few tips to make working with your designer easy and enjoyable every time—and as one might expect, all the tips center on communication because good communication during a website design is essential.

• Be as specific as possible about your business and your goals. For your designer to create an online representation of your company and brand, you need to be able explain your business, your USP, and why you're different, because if you can't, who can? You know your business best.

• Devote your attention to your goals, not features. If you're updating your website every few years to stay fresh, chances are you're also scoping out your competitors' websites to see what they're doing. However, when working with a designer, avoid getting hung up on website features. Instead, spend your energy telling your designer about your goals. Your designer is an industry expert, they'll be able to recommend features with best practices in mind. So, leave your stress at the door—you'll end up with a first-rate website with all the bells and whistles you need.

• Move toward the goal. Website redesigns are exciting. So, it's easy to understand why clients get wrapped up in the process. Nevertheless, it's important to remember that the goal is to make your website live as fast as possible, so you can benefit from its new look and functionality. Try not to get hung up on small details, but if you must, finish the website overhaul first, publish the new site, then go back and work with the designer to make small changes. This way you benefit from your site going live fast while making sure each detail is to your liking.

• Harness the power of one. Many companies commission a team to oversee website redesigns, but this is problematic if everyone on the team wants to see their unique vision come to life. Usually, website redesign projects are faster and more effective when one representative works with a designer and makes decisions on the company's behalf.

About Lounge Lizard:

Lounge Lizard, website design company, is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]

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SOURCE Lounge Lizard