Nathan’s Famous Partners With Meatless Farm to Launch First Gourmet Plant-Based Hot Dog

Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced today its partnership with Meatless Farm, the mission-driven plant-based food company to bring consumers the industry’s first gourmet, plant-based hot dog. To celebrate, select Nathan’s Famous restaurants will give away one free Nathan’s Meatless Farm hot dog to all customers who wish to try it for a limited time. The partnership brings to market Nathan’s 100+ year old secret recipe, a favorite of consumers all over the world, crafted with clean and simple plant-based ingredients. Starting in April, the Nathan’s Famous Plant-Based Hot Dog by Meatless Farm will be available exclusively on the Nathan’s online retail portal on Shopify, and then rolled out in select locations in May.

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Nathan's Famous Meatless Hot Dog by Meatless Farms (Photo: Business Wire)

"As plant-based menu items continue to grow in popularity, we are excited to launch the first ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian, and vegan customers, but all who enjoy a healthier diet,” states James Walker, Senior Vice President, Restaurants. “We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”

“We’re working with the most iconic hot dog company in the country, turning this American favorite into a Meatless favorite,” says Morten Toft Bech, founder of Meatless Farm. “Increasingly more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment too. This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon conscious consumers to eat more Meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”

The launch of the Nathan’s Famous by Meatless Farm plant-based hot dog will take place exclusively on the Nathan’s online retail portal on Shopify in April delivered anywhere in the U.S. The kit will feature 6 plant-based hot dogs, 6 buns and a bottle of Nathan’s Famous deli mustard for $44.99. Additionally, fans in the tri-state area and Florida can enjoy the new plant-based hot dog beginning in May, with plans to expand to additional restaurants in the coming year.

The Nathan’s Famous by Meatless Farm plant-based hot dog is rich in pea protein, low in saturated fat, low in sodium, soy free, gluten free and made with the world-famous Nathan’s secret spice recipe.

To view images of Nathan's Famous new menu items, visit here.

To learn more Nathan’s Famous, visit www.nathansfamous.com

To learn more about Meatless Farm visit www.meatlessfarm.com/US

About Nathan’s Famous

Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 16 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan’s Famous hot dogs were sold. For additional information about Nathan’s, please visit our website at www.nathansfamous.com.

About Meatless Farms

Meatless Farm is a plant-based protein company known for its award-winning meat free burger patties, meatless ground and sausage products. Almost indistinguishable from meat in terms of taste and texture, products from Meatless Farm are 100% plant-based, gluten-free and made using the highest-quality, non-GMO ingredients available. The company launched to the trade in the UK in 2018 and has since expanded into 20 countries within Europe, Asia Pacific, North America and the UAE. In 2019, the company entered the U.S. market through a national listing with Whole Foods Market that spanned more than 450 locations. Meatless Farm was founded by Morten Toft Bech after he and his wife discovered the difficulty of preparing quick and easy protein-filled meals for their family, who follow a predominantly plant-based diet. For additional information about Meatless Farm please visit www.meatlessfarm.com/US

Except for historical information contained in this news release, the matters discussed are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve risks and uncertainties. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, and similar expressions identify forward-looking statements, which are based on the current belief of the Company’s management, as well as assumptions made by and information currently available to the Company’s management. Among the factors that could cause actual results to differ materially include but are not limited to: the impact of the COVID-19 pandemic, the status of our licensing and supply agreements, including the impact of our supply agreement for hot dogs with John Morrell & Co.; the impact of our indebtedness, including the effect on our ability to fund working capital, operations and make new investments; economic; weather (including the impact on the supply of cattle and the impact on sales at our restaurants particularly during the summer months), and change in the price of beef trimmings; our ability to pass on the cost of any price increases in beef and beef trimmings; legislative and business conditions; the collectability of receivables; changes in consumer tastes; the ability to attract franchisees; the impact of the minimum wage legislation on labor costs in New York State or other changes in labor laws, including regulations which could render a franchisor as a “joint employee” or the impact of our new union contracts; our ability to attract competent restaurant and managerial personnel; the enforceability of international franchising agreements; the future effects of any food borne illness, such as bovine spongiform encephalopathy, BSE and e coli; and the risk factors reported from time to time in the Company’s SEC reports. The Company does not undertake any obligation to update such forward-looking statements.

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