Global Marketing Automation Market (2021 to 2025) - Rising Usage of Social Messaging Apps is Driving Growth - ResearchAndMarkets.com

The "Global Marketing Automation Market: Size, Trends and Forecasts (2021-2025 Edition)" report has been added to ResearchAndMarkets.com's offering.

This report provides an in depth analysis of the global marketing automation market by value, by deployment type, by channel, by enterprise size, by solution, by application, by region, etc. The report also provides a regional analysis of the marketing automation market, including the following regions: North America (the US & Canada), Europe (UK, Germany, Spain & Rest of Europe), APAC (China, India, Japan, South Korea & Australia), and ROW. The report also provides a detailed analysis of the APAC market by value and by solution.

The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global marketing automation market has also been forecasted for the period 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The global marketing automation market is highly fragmented with many market players operating worldwide. However, the competition in the global marketing automation market is dominated by few marketing automation market players.

Company Coverage

• IBM Corporation
• HubSpot, Inc.
• Adobe Inc.
• Oracle Corporation

Marketing Automation is a software that manages marketing process automatically. The marketing automation is considered beneficial to the overall business and, in particular, to the marketing team. The marketing automation market can be segmented on the basis of deployment type, channel, enterprise size, solution and application.

The global marketing automation market has increased significantly during the years 2016-2020 and projections are made that the market would rise in the next four years i.e. 2021-2025 tremendously. The marketing automation market is expected to increase due to the increasing number of Gmail users, rising usage of social messaging apps, surging adoption of cloud computing technology, growing social media usage, escalating e-commerce adoption, growing trend of mobile marketing, etc. Yet the market faces some challenges such as data quality issues, problem of cyber security, high initial implementation cost, etc.

Key Topics Covered:

1. Executive Summary

2. Introduction

2.1 Marketing Automation: An Overview

2.1.1 Benefits of Marketing Automation

2.2 Marketing Automation Segmentation: An Overview

2.2.1 Marketing Automation Segmentation by Deployment Type

2.2.2 Marketing Automation Segmentation by Channel

2.2.3 Marketing Automation Segmentation by Enterprise Size

2.2.4 Marketing Automation Segmentation by Solution

2.2.5 Marketing Automation Segmentation by Application

3. Global Market Analysis

3.1 Global Marketing Automation Market: An Analysis

3.2 Global Marketing Automation Market: Deployment Type Analysis

3.3 Global Marketing Automation Market: Channel Analysis

3.4 Global Marketing Automation Market: Enterprise Size Analysis

3.5 Global Marketing Automation Market: Solution Analysis

3.6 Global Marketing Automation Market: Application Analysis

4. Regional Market Analysis

4.1 North America Marketing Automation Market: An Analysis

4.2 Europe Marketing Automation Market: An Analysis

4.3 APAC Marketing Automation Market: An Analysis

4.4 ROW Marketing Automation Market: An Analysis

4.4.1 ROW Marketing Automation Market by Value

5. Market Dynamics

5.1 Growth Driver

5.1.1 Increasing Number of Gmail Users

5.1.2 Rising Usage of Social Messaging Apps

5.1.3 Surging Adoption of Cloud Computing Technology

5.1.4 Growing Social Media Usage

5.1.5 Escalating E-commerce Adoption

5.1.6 Growing Trend of Mobile Marketing

5.2 Challenges

5.2.1 Data Quality Issues

5.2.2 Problem of Cyber Security

5.2.3 High Initial Implementation Cost

5.3 Market Trends

5.3.1 Integration of Artificial Intelligence (AI) with Marketing Automation Software

5.3.2 Increasing Focus on Personalized Marketing

5.3.3 Growing Use of Predictive Analytics

5.3.4 Growing Shift towards Multi-channel Marketing

6. Competitive Landscape

6.1 Global Marketing Automation Market Players: A Financial Comparison

6.2 Global Marketing Automation Players by Market Share

6.3 Global Marketing Automation Market Players by Number of Websites

6.4 The US Marketing Automation Players by Market Share

7. Company Profiles

7.1 IBM Corporation

7.1.1 Business Overview

7.1.2 Financial Overview

7.1.3 Business Strategy

7.2 HubSpot, Inc.

7.2.1 Business Overview

7.2.2 Financial Overview

7.2.3 Business Strategy

7.3 Adobe Inc.

7.3.1 Business Overview

7.3.2 Financial Overview

7.3.3 Business Strategy

7.4 Oracle Corporation

7.4.1 Business Overview

7.4.2 Financial Overview

7.4.3 Business Strategy

For more information about this report visit https://www.researchandmarkets.com/r/85cpjj

View source version on businesswire.com: https://www.businesswire.com/news/home/20210419005430/en/