55ip Enters Broker-Dealer Space with Janney Montgomery Scott Partnership

55ip has partnered with Janney Montgomery Scott, a leading full-service wealth management, capital markets and asset management firm, to enhance its tax management capabilities for financial advisors on the Janney platform. For Janney, the partnership strategically positions the firm as an early adopter of 55ip, underscoring its industry leadership and commitment to continuous innovation of its platform. For 55ip, the partnership marks its first relationship in the broker-dealer space and is a significant milestone on its mission to become the industry standard tax-smart investment strategy engine.

55ip’s technology allows Janney’s advisors to mitigate the tax impact for clients when transitioning investment strategies based on their financial plan and drives better after-tax outcomes through ongoing, systematic tax-loss harvesting. Through this partnership, Janney’s financial advisors will have access to 55ip’s tax-smart investment strategy engine to choose from a diverse selection of third-party model portfolios and guide clients through seamless tax-smart transitions. In addition, 55ip will provide trading and educational support to Janney’s financial advisors.

“Our mission at 55ip is to move the wealth management industry forward by delivering innovative, tax-smart solutions, and our partnership with Janney is a big milestone on that journey,” said Paul Gamble, CEO of 55ip. “We’re excited to put our financial technology to work to help Janney advisors enhance and expand their approach to tax-smart model delivery and drive outcomes for their clients.”

“This new partnership provides our financial advisors the opportunity to offer competitive third-party model portfolios to their clients, while simultaneously managing their tax burden during transition,” said Ashwini Walde, Director of Advisory Programs at Janney. “It strengthens our ability to deliver a unique experience to clients, and empowers our advisors to build scalable and efficient practices.”

55ip has been on a strategic growth trajectory over the last year. To date, 55ip has served a fast-growing list of over 130 RIA firms with over $30 billion of discretionary assets, including over $2.5 billion of assets powered by 55ip, as of March 31, 2021.

About 55ip

55ip is a financial technology company whose purpose is to break down barriers to financial progress. Financial advisors use 55ip’s tax-smart investment strategy engine to dramatically improve their efficiency and effectiveness. 55ip’s intuitive experience and intelligent automation elevate portfolio design and delivery, helping advisors save time and drive better outcomes for their clients. At the heart of the experience is 55ip’s ActiveTax Technology®, which includes tax-smart transitions, management and withdrawals.

55ip is the marketing name used by 55 Institutional Partners, LLC, an investment technology developer, and for investment advisory services provided by 55I, LLC, an SEC-registered investment adviser. 55ip is a wholly owned subsidiary of J.P. Morgan Asset Management, the asset management business of JPMorgan Chase & Co.

For more information on 55ip, please visit www.55-ip.com.

About Janney Montgomery Scott LLC

Janney provides advice to individual, corporate, and institutional clients. Our expertise includes guidance about asset management, corporate and public finance, equity and fixed income investing, equity research, institutional equity and fixed income sales and trading, investment strategy, financial planning, mergers and acquisitions, public and private capital raising, portfolio management, retirement and income planning, and wealth management. Janney is an independently-operated subsidiary of The Penn Mutual Life Insurance Company and is a member of the Financial Industry Regulatory Authority, the New York Stock Exchange, and Securities Investor Protection Corporation. Additional company information is available at www.janney.com.

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