Infobip acquires Europe's largest tech conference Shift

JERSEY CITY, N.J. and VODNJAN, Croatia, April 12, 2021 /PRNewswire-PRWeb/ -- Global cloud communications company, Infobip has signaled a strategic shift to put developers front and center of their company strategy with the acquisition of Shift Conference appointing its founder and CEO Ivan Burazin to the board as Chief Developer Experience Officer.

With a decade of experience in producing developer, fintech and Artificial Intelligence conferences, Shift has positioned itself as a leading regional tech conference producer. The acquisition is set to provide both companies with new expertise and business opportunities in this space that will not only boost Infobip's own conference offering but will also form the basis of Infobip's all-new Developer Experience department.

Along with creating global developer conferences, the department will be addressing the B2C market by conducting outreach to developers through teams of developer advocates and all-new Startup outreach programs.

"The vision was always to become one of the largest developer conferences in the world. And also to strengthen Croatia's connection to the world of software developers. So now with the backing of a Unicorn and the freedom to keep working on independently – the vision seems to have finally become possible," said Ivan Burazin, Shift Founder and CEO.

By bringing Shift in house, Infobip can build on the franchise's flagship Shift Developer conference to take it to new heights, particularly with regards to setting new production standards for reducing complexity and increasing overall quality of event experience.

Additionally, it will provide the resources for Shift to expand globally, first to the US and then in the coming years to Latin America and South East Asia, transforming a successful regional player into a global one.

"Infobip is on a growth trajectory to expand rapidly into the B2C vertical, or more specifically Business-to-Developer (B2D) space. Having Ivan on board with his experience as the founder of Codeanywhere, a B2D SaaS company, and creator of Shift , the largest developer conference in the region, will be an asset to us going forward," said Infobip CEO Silvio Kutić.

Outside of its external impact The Developer Experience department will offer various initiatives to empower internal Infobip developers, such as content creation seminars, Open Source time and opportunities for developers that want to embrace a public-facing role.

To find out about new and exciting ideas following this acquisition, please visit Shift Conference.

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About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers' preferred channels. Accessed through a single platform, Infobip's omnichannel engagement, identity, user authentication security and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business and increase loyalty– all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

Recent award wins include:

• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO's annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

About Shift
Shift is a tech conference franchise with over a decade of experience in creating and producing technology conferences in multiple industry verticals such as Software Development, Fin-Tech and Artificial Intelligence. Shift's flagship conference Shift Developer is the largest developer event in Southeastern Europe, attracting attendees from over 109 different countries and speakers from all the major global IT companies including Microsoft, Netflix, AWS, Spotify and many others.

Media Contact

Diandra Binney, Peppercomm, +1 212.931.6139, [email protected]

SOURCE Infobip