Outlook on the Baby Diapers Global Market to 2027 - Opportunity Analysis and Industry Forecasts - ResearchAndMarkets.com

The "Baby Diapers Market by Product Type, Size and by Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2027" report has been added to ResearchAndMarkets.com's offering.

The global baby diapers market size was valued at $52.6 billion in 2019, and is projected to reach $68.3 billion by 2027, registering a CAGR of 5.0% from 2021 to 2027.

There is an increase in the number of social media users owing to rise in internet penetration. Considering this, most of the key players in the baby diaper market strategize on promoting their products and services on these social media platforms. Social media marketing is one of the major strategies adopted by various companies and industries on imparting awareness about their product offerings among target customers on social media channels. Thus, through social media marketing strategy, the global baby diaper market sights critical opportunity in gaining traction and increasing its customer reach among its target segments.

Rising working women participation creates an opportunity for countries to increase the size of their workforce and achieve additional economic growth. In addition, more the number of working mothers, more the growth of the baby diapers in the market. Moreover, disposable diapers are convenient, safe and time saving materials is a boon for working women as these are disposable and do not require washing nappies for reuse purpose. Therefore, the demand for diapers by the households has been increasing even among the consumer who are less affluent.

The baby diapers market has been segmented based on product type, size, age group, expenditure type, distribution channel and region. Based on product type, the baby diapers market is bifurcated into cloth diapers and disposable diapers. Based on size, the market is divided into size small & extra small (S & XS), medium (M), large (L) and extra-large (XL). By age group, the market is segmented into infants (0-6 months), babies & young toddlers (6-18 months), toddlers (18-24 months) and children above 2 years. On the basis of distribution channel, the market is categorized into hypermarket/supermarket, convenience stores, pharmacy/drug stores, online sales channel and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Key Benefits for Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby diapers market analysis from 2019 to 2027 to identify the prevailing market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the baby diapers market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market industry.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global baby diapers market trends, key players, market segments, application areas, and market growth strategies.

Market Dynamics

Drivers

• Increase in working women participation
• Rise in disposable income
• Increasing demand for eco-friendly biodegradable and pant style diaper augmenting market growth
• Expansion of online sales channel driving market expansion

Restraints

• Adverse effect of baby diapers on environment
• Allergies related to baby diapers challenging market growth

Opportunities

• Product innovation
• Rise of social media marketing

Companies Profiled

• Bumkins Finer Baby Products Inc.
• Domtar Corporation
• Essity Aktiebolag (Publ)
• First Quality Enterprises, Inc
• Hengan International Group Company Ltd.
• Kao Corporation
• Kimberly-Clark Corporation
• Ontex Group NV
• The Procter & Gamble Company
• Unicharm Corporation

For more information about this report visit https://www.researchandmarkets.com/r/bqgt7v

View source version on businesswire.com: https://www.businesswire.com/news/home/20210324005508/en/