DGAP-News: The Social Chain AG: New Marketing Services for Direct-to-Consumer Brands: Social Chain AG forms Social Commerce Alliance GmbH
The Social Chain AG: New Marketing Services for Direct-to-Consumer Brands: Social Chain AG forms Social Commerce Alliance GmbH
DGAP-News: The Social Chain AG / Key word(s): Market launch/Investment The Social Chain AG: New Marketing Services for Direct-to-Consumer Brands: Social Chain AG forms Social Commerce Alliance GmbH 25.02.2021 / 10:56 The issuer is solely responsible for the content of this announcement. Media Release New Marketing Services for Direct-to-Consumer Brands:
Berlin, New York, Manchester, 25 February 2021. New Marketing Services for the new world of commerce: Social Chain AG (WKN: A1YC99) forms Social Commerce Alliance GmbH. The new company offers consultancy, strategy and services along the entire digital customer journey. For brands and companies, it is able to offer Social Chain AG's entire international Social Commerce expertise. Christian Rüsken, founding CEO of Social Commerce Alliance GmbH: "Social Chain AG is setting international standards in the field of Social Commerce. From the first click to digital points of sale. The Social Commerce Alliance is now offering its experience in developing and marketing own brands to external customers. Social Chain AG has a well-established team of creative, content and technology experts. We can support customers along the entire digital customer journey. From social media for the first "like" to the optimised sales experience for the successful purchase. We also intend to bring more transparency and measurability to digital marketing, especially for direct-to-customer products. With sales-oriented KPIs and performance-based remuneration models, also in influencer marketing, we are instrumental in breaking down the barriers between marketing and sales." Rüsken is a renowned expert for modern multi-channel management as well as affiliate and performance marketing. Until December 2020, he was COO of the Berlin agency Try No Agency. Previously, he worked in management positions at the data management platform Mapp Digital US (formerly Webtrekk), the coupon marketing provider Media-1 and Sparwelt, a company of the media group RTL Germany. Integrated Digital Marketing Services - owned reach and influencer network included Wanja S. Oberhof, CEO Social Chain AG: "The Digital Marketing Services business is an important pillar for us, both from a business and creative perspective. Our revenue expectations for 2021 are EUR 90 million, up from EUR 60 million last year. Working for external corporate clients also strengthens us creatively and reinforces our development, through new challenges, continuous refinements and collaboration. Some agency relationships have already resulted in entrepreneurial partnerships and new product ideas." In addition to its own experts and influencers, Social Commerce Alliance has access to the following Social Chain Agency UK (100%)
25.02.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. |
Language: | English |
Company: | The Social Chain AG |
Gormannstraße 22 | |
10119 Berlin | |
Germany | |
Phone: | +49 (0)30 208484010 |
E-mail: | [email protected] |
Internet: | www.socialchain.com |
ISIN: | DE000A1YC996 |
WKN: | A1YC99 |
Listed: | Regulated Unofficial Market in Dusseldorf |
EQS News ID: | 1171118 |
End of News | DGAP News Service |
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1171118 25.02.2021