DGAP-News: DEAG Deutsche Entertainment Aktiengesellschaft: DEAG to acquire 75% of the Danish promoter and international producer CSB Island Entertainment ApS

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DEAG to acquire 75% of the Danish promoter and international producer CSB Island Entertainment ApS

Berlin, 26 January 2021 - DEAG Deutsche Entertainment Aktiengesellschaft (Prime Standard, ISIN: DE000A0Z23G6, stock exchange symbol: LOUD, "DEAG") is acquiring 75% of the shares in the Danish promoter and producer CSB Island Entertainment ApS ("CSB") via its wholly owned subsidiary DEAG Classics AG. This acquisition will significantly expand DEAG's activities and presence in Scandinavia. Through the cooperation with CSB, DEAG expects to achieve positive synergy effects in the live entertainment business as well as growth impulses for the ticketing business in Scandinavia.

CSB was founded in 1994 and is one of the leading promoters and producers in Scandinavia, with around 300 events a year. The company has an extensive partner network, a broadly diversified portfolio and its own worldwide rights to productions and shows, some of which it has developed itself. In the past, CSB has organized and hosted numerous concerts and events in Scandinavia with internationally renowned artists such as KISS, James Blunt, Sir Elton John, Kylie Minogue, Placido Domingo, Anna Netrebko, Kris Kristofferson and Sissel Kyrkjebø. In addition, shows such as "The Show - A Tribute to Abba," which has now been performed in around 50 countries worldwide, "Queen Machine Symphonic" or "Disco Tango Eurovision Show" are among the company's own productions. With this offering, CSB is an excellent addition to DEAG's portfolio. CSB company founder and CEO Carsten Svoldgaard as well as COO Kenneth Svoldgaard will remain shareholders and will continue to manage the company in the long term with their team, which will remain completely with the company.

"DEAG has been working closely and successfully with CSB for many years, especially in the UK and Scandinavia but also in the Classics & Jazz sector. The investment in CSB is the next logical step of our trustful cooperation. Scandinavia is an economically strong market in Europe and is considered to be particularly digitally minded. We see good growth opportunities for our ticketing business in particular and expect to see synergy effects in our international business," commented Detlef Kornett, member of the Executive Board of DEAG.

About DEAG

DEAG Deutsche Entertainment AG (DEAG) is a leading entertainment service company and provider of live entertainment in Europe. With its group companies, DEAG has been present at 12 locations in its core markets of Germany, the UK, Switzerland and Ireland for more than 40 years. As a live entertainment service provider with an integrated business model, DEAG has extensive expertise in the conception, organization, marketing and holding of events.

Founded in Berlin in 1978, DEAG's core businesses today include Rock/Pop, Classics & Jazz, Family Entertainment, Arts+Exhibitions and Ticketing. Family Entertainment and Arts+Exhibitions in particular are of great importance to the further development of DEAG's own content.

In 2019, more than 5 million tickets were sold for over 4,000 events - a continuously growing proportion of which were sold via the group's own e-commerce platforms "MyTicket" and "Gigantic.com" for its own and third-party content.

With its strong partner network, DEAG is excellently positioned in the market as an internationally active Live Entertainment service company.

About DEAG Classics

Since it was founded in 2004, DEAG Classics AG has grown to become one of the leading organisers and producers of classical and crossover concerts in Europe and Switzerland, in particular through the successful establishment of major classical open air concerts. The company has worked with Juan Diego Floréz, Placido Domingo, Rolando Villazón, Jonas Kaufmann, Lang Lang, David Garrett, Andrea Bocelli, The Piano Guys, Elina Garanca, Thomas Hampson, Anna Netrebko and Yusif Eyvazov to name just a few artists.

Recent highlights include the arena tour of the "Game of Thrones Live Concert Experience," the worldwide broadcast of Anne-Sophie Mutter's Film Music Open Air at Königsplatz in Munich, and the tour with Juan Diego Floréz. DEAG Classics AG can also look back on numerous open air concerts broadcast on ZDF and ORF, among others, as well as worldwide broadcasts, in front of Schönbrunn Palace or at the Waldbühne in Berlin, for example. For many years, DEAG Classics AG has enjoyed a successful and Europe-wide exclusive cooperation with the world-class classical star Anna Netrebko and the internationally successful jazz trumpeter Till Brönner.

Investor & Public Relations

edicto GmbH

Axel Mühlhaus

Phone: 0049 69 905505-52

email: [email protected]