Enterprises in Brazil Look to Analytics Providers to Enable Better Business Decisions

Enterprises in Brazil are seeking support from providers of analytics services and solutions to glean insights from skyrocketing volumes of data, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2020 ISG Provider Lens™ Analytics – Solutions and Service Partners Report for Brazil finds enterprises in the country looking to data analytics providers as they focus on digital transformation and embrace data science.

“New algorithms in artificial intelligence, such as machine learning and deep learning, can help enterprises make complex calculations that previously were not possible,” said Marcio Tabach, lead analyst and author of the report. “Data science allows businesses to make forecasts, classifications and regressions with a high level of accuracy, resulting in improved decision-making.”

Despite the huge potential benefits of using analytics in business applications, there are some barriers to mass adoption, particularly in emerging markets like Brazil, the report says. Some companies have struggled to determine how much value complex analytics structures will add to their business and whether these applications are worth the high cost of investment. Many companies also have legacy systems that present challenges such as getting a full picture of their data and providing real-time insights.

The COVID-19 pandemic, however, may drive further adoption of analytics, business intelligence, data science and related services in Brazil, the report suggests. The pandemic has forced most companies to review their financial plans, and those with better analytics capabilities were able to test different scenarios and to adapt their plans more quickly.

The report, however, notes that revenues from analytics services in Brazil lags behind those in other developed markets. Large analytics providers have indicated their analytics revenue in Brazil accounts for less than two percent of their global analytics revenues. Some providers say their operations in the country have limited analytics capacity.

Many large international IT companies are not yet investing proactively in offering analytics services in the country, the report adds. Local companies and multinationals with longstanding relationships in Brazil are filling the gap, however. Local IT companies are offering their solutions and expertise to solve ad hoc demands and are developing powerful use cases. The insurance, healthcare and retail sectors have been early adopters of analytics services in Brazil.

The 2020 ISG Provider Lens™ Analytics – Solutions and Service Partners Report for Brazil evaluates the capabilities of 40 providers across six quadrants: Data Science Services, Data Engineering Services, Data Infrastructure and Cloud Integration Services, Data Lifecyle Management Services, Self-Service Analytics and BI Platforms as a Service, and Analytics Reporting Solutions.

The report names IBM as a leader in five quadrants and Accenture, Deloitte, Ernst & Young and Sonda as leaders in four. Keyrus, Qlik, SAP, Stefanini and Tableau are named as leaders in two quadrants, and Infosys, Microsoft, Oracle and SAS are named as leaders in one.

In addition, Deal was named a Rising Star—companies with “promising portfolios” and “high future potential” by ISG’s definition—in two quadrants. Google, Hitachi Vantara, Keyrus, Splunk and Wipro were named Rising Stars in one quadrant each.

Customized versions of the report are available from Deal and Unisoma.

The 2020 ISG Provider Lens™ Analytics – Solutions and Service Partners Report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Germany, Switzerland, the U.K., France, the Nordics, Brazil and Australia/New Zealand, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

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