SōRSE Technology Enters into Distribution Agreement with Medara S.A. to Increase Accessibility of Water-Soluble Cannabinoids in Latin America
With this agreement, SRSE will work hand in hand with Medara to educate Latin American consumers on the benefits of products that utilize water-soluble emulsion technology to deliver accurate dosing of cannabinoids with full certifications.
SōRSE Technology (“SōRSE”), a water-soluble emulsion technology company based in Seattle, WA, U.S., and Medara S.A. (“Medara”), a company based in Montevideo, Uruguay, proudly announce the commercial agreement signed by both companies for the distribution of SōRSE’s products in the South Cone.
With this agreement, SōRSE will work hand in hand with Medara to educate Latin American consumers on the benefits of products that utilize water-soluble emulsion technology to deliver accurate dosing of cannabinoids with full certifications.
In 2013, Uruguay was the first country to legalize both recreational and medical use of cannabis. Since then, Medara has been successfully working on the development of commercial agreements and scientific research in the territory. It plans to fulfill customer needs for a broader, better portfolio of cannabinoids with SōRSE’s customized formulations.
Felipe Sanchez, VP of Latin America for SōRSE Technology, explains that the execution of this agreement is part of the company’s objective for global expansion: “As the leader in hydro-soluble technology for functional ingredients, we’re eager to continue our expansion in Latin America with Medara to meet the increasing demand for cannabinoid-infused beverages, edibles, cosmetics, pharmaceutical and veterinary products. This agreement with Medara allows us to reach a larger consumer base, faster and more efficiently.”
About SōRSE Technology
SōRSE Technology Corporation is a patent-pending water-soluble emulsion technology designed for infusing functional ingredients into beverages, food items, topicals, and medical applications. SōRSE is designed for product developers to make oil-based functional ingredients water-soluble and more efficacious, while also providing the consumer with a consistent, safe, and enjoyable experience. With over 200 years’ experience in food & beverage and an R&D team of 30+ employees, SōRSE is a partner that can take a producer from concept to commercialization quickly and efficiently. For more information, visit www.sorsetechnology.com.
About Medara S.A.
Medara S.A. (Medara) is a company based in Montevideo, Uruguay, the first country to legalize simultaneously the recreational and medical uses of Cannabis. Medara has a team of experts in the Cannabis industry, from regulatory/legal aspects to industrial processes to technical support in industrial processes and formulations, and provides Cannabis raw material and finished products to the Pharma, Veterinary, Cosmetics and Beverages/Edibles industries in LATAM. Medara has closed supply agreements with two main veterinary laboratories in Argentina and Uruguay, and a research agreement with the Universidad de la República, Facultad de Veterinaria, Uruguay. In addition, Medara currently represents the Swiss company Creso-Pharma, manufacturer of hemp finished products, and has finished a distribution agreement with SōRSE Technology in January 2021.
Medara is also pursuing other supply agreements in all the commercial areas to be closed in 2021.
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