CES 2021 Casual eSport Gaming Platform Rides Rising Mobile Trend With Ad-Free Games and Partnerships With Digital Payments and Telcos
Taking advantage of this trend, Goama gives its subscribers ad-free access to hundreds of top-rated games that would otherwise be too expensive to play.
Goama Games (aka Go Games) is riding the continued rise in the number of mobile users that is on track to hit 3.5 billion or about 45 percent of the world’s population. E-sports apps have been gaining traction most recently because of COVID-19 pandemic-related lockdowns.
Taking advantage of this trend, Goama gives its subscribers ad-free access to hundreds of top-rated games that would otherwise be too expensive to play. Goama offers 2,000 games in its library and regularly gives subscribers a rotating list of 400 games. Goama also has a B2B2C (business-to-business-to-consumer) model through which partners such as digital payment app providers, telecom companies, and on-demand delivery companies host games on their apps by embedding Goama.
Wayne Kennedy, Co-Founder of Goama said the company recently pivoted from a subscription-only model to a tournaments model by working with super apps. This move has given Goama access to an even more-sizable market at a lower burn rate for consumer marketing and created additional monetization options around ads and partnerships.
“The success of super apps has led many apps to embark on the quest to drive up their user engagement and provide users with more reasons to use their app,” Goama CEO Taro Araya, a Japanese national born in Colombia, recently stated.
“Gaming is a key vertical, but many struggle to manage this, with complex content rights and an ever-moving user experience. Our solution turns any digital platform into a gaming powerhouse to boost engagement, reduce the cost of acquisition, and increase brand awareness.”
Goama prides itself on being driven by a “rock and roll” team from 10 different countries sharing more than a century of combined experience in the digital space and gaming. “We are dedicated to delivering fresh games on our competitive platform every week. Our key partners in over 17 countries are driving over 2 million minutes of game time every week,” Goama said.
The Importance of User Engagement in Mobile Apps
One of Goama’s mission is to keep its users engaged. “When you create a mobile app, you face two challenges. Not only does the app need to be compelling enough to earn a spot on the user’s home screen; it must also keep users engaged so that they continue using and interacting with it.” For Goama, achieving this is not about turning an app into a game but rather about using certain game features to enhance the user’s app experience to make it more engaging.
The “Netflix of Games”
CEO Taro Araya holds an MBA from HEC- Paris, London School of Economics & Political Sciences, and New York University - Leonard N. Stern School of Business (2009-2011). He speaks fluent English, Spanish, and Japanese and has worked for Ericsson in Bangladesh, built an agritech startup in Myanmar, and is the founder of Goama, the “Netflix of Games", which now has over 470,000 subscribers in the emerging markets of Asia and Latin America.
The great potential of Goama Games secured it a place as one of the 100 featured Taiwanese startups showcased in the Taiwan Tech Arena (TTA) at CES 2021.
CES 2021 TTA-VR Pavilion：https://pse.is/3bj5l9
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