Super League’s Winter Wonderland Sees a Blizzard of Engagement and Participation
Throughout just 21 days, gamers spent 165,886 hours within the program, which is the equivalent to 6,912 days or almost 19 years.
SANTA MONICA, Calif., Jan. 12, 2021 (GLOBE NEWSWIRE) -- Super League Gaming (Nasdaq: SLGG), a global leader in competitive video gaming and esports entertainment for everyday players, announced today the exciting success of its most recent youth-focused initiative Winter Wonderland, built entirely in Minehut, Super League’s Minecraft community.
The Winter Wonderland program, which ran from December 18, 2020 until January 6, 2021, offered Minecraft players a fun-filled snow-covered landscape, complete with holiday-themed structures and a Play Your Way Parkour course, which was supported by Logitech G. The in-game event received more than 8.6 million joins. Throughout just 21 days, gamers spent 165,886 hours within the program, which is the equivalent to 6,912 days or almost 19 years. In addition, the event saw a nearly 45% lift in in-game chat messages within the first 24 hours it was live.
“Super League’s focus on providing fun and engaging in-game experiences for young players has been insanely successful,” says Matt Edelman, Chief Commercial Officer of Super League Gaming. “Winter Wonderland’s participation levels were awesome, and only the beginning of what we expect to see in 2021. We have multiple exciting new adventures planned within Minehut for young fans to enjoy that also will continue to offer compelling activation opportunities for our partners.”
About Super League Gaming
Super League Gaming (Nasdaq: SLGG) is a leading gaming community and content platform that gives everyday gamers multiple ways to connect and engage with others while enjoying the video games they love. Powered by patented, proprietary technology systems, Super League offers players the ability to create gameplay-driven experiences they can share with friends, the opportunity to watch live streaming broadcasts and gameplay highlights across digital and social channels, and the chance to compete in events and challenges designed to celebrate victories and achievements across multiple skill levels. With gameplay and content offerings featuring more than a dozen of the top video game titles in the world, Super League is building a broadly inclusive, global brand at the intersection of gaming, experiences and entertainment. Whether to access its expanding direct audience of young gamers and esports players, or to leverage the company’s remote video production division, Virtualis Studios, third parties ranging from consumer brands, video game publishers, professional esports teams, traditional sports organizations, video content producers, and more, are turning to Super League to provide integrated solutions that drive business growth. For more: superleague.com
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