WWP Beauty Announces Complete Rebrand, Market & Category Expansion, and Record Growth

Leading full-service beauty supplier, WWP Beauty has officially unveiled its revamped brand, complete with a new logo, new website and a redefined message and business outlook. In the face of the pandemic in 2020, the company experienced record growth and forged on towards building their new brand that is focused on delivering their customers service in partnership, future-focused agility, and unparalleled global scale. This refocus has coincided with recent changes to the company’s internal structure and growth, better reflecting the way that they help their customers succeed. The company’s new messaging uses an innovative approach that speaks directly to their customer explaining who WWP Beauty is (Us), how WWP Beauty brings value to their customer’s business (You), and the purpose and values WWP Beauty stand for in support with their customers (We).

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WWP Beauty Rebrands (Photo: Business Wire)

Over the last year, WWP Beauty has been focused on bringing in the industry’s top talent throughout their entire organization including additions to their executive team, internal operations, strategic sales, design and engineering teams. Additionally, the company added on their Beauty & Wellness Accessories service category that is committed to delivering innovative and sustainable accessories solutions, opened their EMEA location, and expanded their operations in the APAC region so that they could bring their customers global efficiencies at the local level. In 2021, the company will be opening new locations across the North American region, including a new Design & Innovation Center of Excellence in Los Angeles, CA. These additions reflect WWP Beauty’s ability to quickly evolve, innovate, and respond to the beauty industry’s quickly changing landscape at a faster pace than ever before.

Josh Kirschbaum, CEO, WWP Beauty says “With this rebranding and launch of WWP Beauty, we are redefining who we are, the value we bring to our clients, and the purpose we stand for. We’re incredibly proud and thankful for our employees, collaborators, and clients that have accompanied us in our growth. Together, we have made WWP Beauty the source for everything beauty.”

About WWP Beauty

WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company’s full-service offering of formula, packaging and accessories, paired with their in-house manufacturing capabilities allow them to stand out as the source for everything beauty. Through a worldwide team of beauty experts that span across North America, EMEA and APAC, WWP Beauty offers their customers global support at the local level. To learn more, visit our website at www.wwpbeauty.com.

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