BBTV Launches New Mobile Game Offering With Key Content Creators The Dobre Brothers
BBTV new mobile game launch Dobre Duel is a commercial partnership with The Dobre Brothers, who are known globally for their stunts, sibling-fueled pranks, and original music.
BBTV Holdings Inc. (TSX: BBTV) a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of mobile gaming app, “Dobre Duel.”
- BBTV new mobile game launch “Dobre Duel” is a commercial partnership with The Dobre Brothers, who are known globally for their stunts, sibling-fueled pranks, and original music.
- The Dobre Brothers are YouTube veterans with over 8.1B combined views, and are rising TikTok-ers with 39.2M collective followers.
- Global mobile app downloads are expected to grow from 178.1 billion in 2017 to 258.2 billion in 2022, and global consumer spend in app stores is estimated to increase at a 13.9% CAGR between 2017 and 2022, from $81 billion to $156.5 billion in 20221.
- The mobile gaming apps revenue stream is part of BBTV’s Plus Solutions, helping to further drive revenue for both BBTV and its content creators. Mobile apps are core to BBTV’s margin expansion strategy.
“This announcement is yet another shining example of BBTV’s continued momentum and success from its high margin Plus solutions, as we work with content creators to unlock significant value across a number of growing revenue streams,” comments Shahrzad Rafati, Chairperson and CEO, BBTV. “We’ve worked closely with the Dobre Brothers to create a game that connects them with their fans at a deeper level, at a time of year that is popular for gaming consumption. It has all of the components to make it a great success.”
The global usage and monetization of mobile apps is expected to continue expanding significantly. Global mobile app downloads are expected to grow from 178.1 billion in 2017 to 258.2 billion in 2022, and global consumer spend in app stores is estimated to increase at a 13.9% CAGR between 2017 and 2022, from $81 billion to $156.5 billion in 20221. Within mobile apps, mobile games are a significant component, experiencing strong growth and representing an opportunity for game publishers and advertisers to reach engaged audiences at scale2. Consumer spending on mobile games is anticipated to grow to $106.4 billion by 2021 representing approximately 59% of total game revenues; mobile games played on smartphones are expected to account for 80% with the remaining 20% from tablets3.
The Dobre Brothers (combined YouTube Subs; 32.8M, YouTube Monthly Views; 116.8M, Facebook; 2.2M, Instagram; 12.9M, TikTok; 39.4M, Twitter; 1.4M - collectively) began their career when twins Lucas and Marcus Dobre started their online career, using the short-form video app Vine, to create comedic dance videos in their hometown grocery store. The twins created their signature style, by combining popular Gen Z dance moves with olympic level acrobatics. Now, the twins are joined by their older brothers, Darius and Cyrus, and together they deliver a diverse range of content including pranks, skits, gymnastics, stunts, and crazy challenges.
Following the success of the first mobile game, Dobre Dunk, Dobre Duel features not one but three gaming experiences that feature the signature Dobre rag-doll physics.
Game Features:
- Pinata Panic - Tap and rag-doll your way to hit the Pinata and get as much candy as you can before your opponent does.
- Soccer Smash - Score the most goals to win!
- Deadly Sea - Take on three opponents and avoid the Blowfish.
"We’re thrilled to be back releasing our next mobile game, Dobre Duel, created alongside BBTV,” said the Dobre Brothers. “This time around our fans will be able to put their favourite Dobre Brother in various head-to-head duels against the others. Game on again, Dobre Army!”
The Mobile gaming apps are monetized through advertising and in-app purchases revenues which the Company shares with the content owner. BBTV Interactive games include TheOdd1sOut, with James Rallison, the #1 ranked Family Game on iPhone & iPad and top 10 games across iOS and Google Play, the Dobre Brothers first game, Dobre Dunk, which hit the top 10, “Spy Ninja Network” [5M installs, 4.8 rating], featuring Chad Wild Clay, which reached #1 in its category in the US, and “Fernanfloo” [13M installs, 4.8 rating] which hit #1 in 17 countries within 24 hours.
Dobre Duel is available now worldwide on the App Store and Google Play. The game is free to download and includes in-app purchases.
Available to download from:
App Store: https://apps.apple.com/app/dobre-duel/id1526590946
Google Play: https://play.google.com/store/apps/details?id=com.bbtv.dobreduel
[1] App Annie https://www.appannie.com/en/insights/market-data/app-annie-2017-2022-forecast/
[2] ComScore, Global State of Mobile, June 2019 www.comscore.com/Insights/Presentations-and-Whitepapers/2019/Global-State-of-Mobile
[3] Newzoo, Nov. 29, 2019 https://newzoo.com/insights/articles/newzoo-adjusts-global-games-forecast-to-148-8-billion-slower-growth-in-console-spending-starts-sooner-than-expected/
References/sources:
Combined numbers from Dobre channels numbers (Dobre, Lucas & Marcus)
YouTube Subs Source: YouTube - December 16th, 2020
YouTube Monthly Views Source: SocialBlade - December 16th, 2020
Facebook Followers Source: Facebook - December 16th, 2020
Instagram Followers Source: Instagram - December 16th, 2020
Twitter Followers Source: Twitter - December 16th, 2020
TikTok Followers Source: TikTok - December 16th, 2020
About BroadbandTV
BBTV is a media and technology company headquartered in Vancouver, Canada. The company’s mission is to democratize content by leveraging its proprietary technologies to drive viewership and monetization for content creators of all sizes. From individual content creators to global media companies, BBTV monetizes the media of content owners through end-to-end management, distribution and monetization solutions, powered by its innovative VISO Platform, including related proprietary technology, while allowing content owners to focus on their core competency – content creation. In August 2020, BBTV had the second most unique monthly viewers among digital platforms with 615 million globally, who consumed more than 55 billion minutes of video content, the most among media companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on data from Comscore contained in Comscore’s “Top 12 Countries = August 2020 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report”
This press release contains forward looking information within the meaning of applicable securities legislation, which reflects the Company’s current expectations regarding future events including the success and results of BBTV’s Mobile Games and the anticipated growth of the gaming industry. There can be no assurance that any projected information will be achieved. Forward looking information is based on a number of assumptions, including but not limited to assumptions regarding the changes and trends in our industry or the global economy, that are subject to a number of risks and uncertainties, many of which are beyond the Company’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward looking information. Such risks and uncertainties include, but are not limited to, the risk that the industry or gamers may not behave as anticipated, that we may not meet our revenue and growth targets, as well as the factors discussed under “Risk Factors” in the final prospectus of the Company dated October 22, 2020. The Company does not undertake any obligation to update such forward looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.
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