Fresco Design Launches New Immersive Commerce Offering

Fresco Design has announced a new Immersive Commerce service that leverages Augmented Reality and Virtual Reality (AR/VR) with interactive 3D product exploration to create online experiences for consumers. The award-winning industrial design firm’s Immersive Commerce offering is powered by technology that is proven throughout Fresco Design’s online presence, where the firm provides AR experiences for anyone to try, anytime, anyplace. Click here to see an AR e-bike in your space.

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Test out Fresco's Augmented Reality experience and see this e-bike in your room. (Photo: Business Wire)

This content is created in-house by product designers, an industry differentiator that allows Fresco to guide clients through any stage of the product journey – from generating concepts for new consumer products, to industrial design, to the creation of marketing and e-commerce content.

“When we’re designing physical products, our clients want to see every detail: how it looks, how it operates, what features are included, and how we’ve resolved all of those things to make a superior product,” said Gustavo Fontana, Co-Founder and Creative Director of Fresco Design. “Immersive Commerce allows the consumer that same level of product engagement to decide if all the work we did ‘wins their sale’.”

Fresco Design offers Immersive Commerce for companies selling physical products online. The virtual product experiences include AR, VR, Custom 3D Product Configurators, 3D Viewers, 3D Product Tours, 3D Product Animations, and 3D Photography.

Since it was founded in 2017, Fresco Design has used Augmented and Virtual Reality and custom 3D viewers as design tools for sharing product concepts, user-testing, and remote design reviews. Taking these internal tools to create Immersive Commerce experiences was a natural progression in their product design work.

Fresco Design’s expanded Immersive Commerce services provide the following:

• Strategic Consulting
• Platform-Agnostic Technologies
• High Quality 3D Assets
• Product Design and Materials Expertise
• Retail Expertise
• Proven Process Automation & Program Management

“As industrial designers, we craft superior products for our clients,” said Danielle Shaheen, Co-Founder and Managing Director of Fresco Design. “Immersive Commerce makes the product’s thoughtful design tangible for the customers, and our clients can show how their product is unique and differentiated in the market.”

About Fresco Design

Fresco Design is a visualization-centered product design consultancy, offering advanced expertise from front-end ideation to flawless design execution. Established in 2017, Fresco Design is committed to delivering the highest level of service, combining strategic innovation, industrial design execution, design automation tools & immersive commerce to create products that stand out. Fresco Design is an award-winning global company with studios in Framingham, MA, and Buenos Aires, Argentina. For more information, visit www.fresco-design.com.

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