Massage Equipment Market to Have Negative Impact Due to COVID-19 Spread | Key Trends, Vendors, and Market Forecast | Technavio

Technavio has been monitoring the massage equipment market and it is poised to grow by USD 3.27 billion during 2020-2024, progressing at a CAGR of almost 3% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

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Impact of COVID-19

The COVID-19 pandemic continues to transform the growth of various industries, however, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a low impact on the massage equipment market. The market growth in 2020 is likely to increase compared to the market growth in 2019.

Frequently Asked Questions:

• Based on segmentation by product, which is the leading segment in the market?
  
  The massage chairs and sofas segment led the market in 2019.
  
  
• What are the major trends in the market?
  
  The growing popularity of the Shiatsu massage model is the key trend in the market.
  
  
• At what rate is the market projected to grow?
  
  The market is projected to grow at a CAGR of almost 3% during the forecast period.
  
  
• Who are the top players in the market?
  
  Aojiahua Intelligent Health Technology Group Co. Ltd., Beurer GmbH, Casada International GmbH, Family Inada Co. Ltd., JSB Health & Fitness Pvt. Ltd., OSIM International Pte. Ltd., Panasonic Corp., Prospera Corp., Shanghai Rongtai Health Technology Co. Ltd., and Wahl Clipper Corp. are the top players in the market.
  
  
• What are the key market drivers and challenges?
  
  The market is driven by the need to alleviate pain and stress. However, the shift to traditional massage therapies might hamper growth.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Aojiahua Intelligent Health Technology Group Co. Ltd., Beurer GmbH, Casada International GmbH, Family Inada Co. Ltd., JSB Health & Fitness Pvt. Ltd., OSIM International Pte. Ltd., Panasonic Corp., Prospera Corp., Shanghai Rongtai Health Technology Co. Ltd., and Wahl Clipper Corp. are some of the major market participants. Although the need to alleviate pain and stress will offer immense growth opportunities, the shift to traditional massage therapies is likely to pose a challenge for the market vendors. In a bid to help players strengthen their market foothold, this massage equipment market forecast report provides a detailed analysis of the leading market vendors. The report also empowers industry honchos with information on the competitive landscape and insights into the different product offerings offered by various companies.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Massage Equipment Market 2020-2024: Segmentation

Massage Equipment Market is segmented as below:

• Product
  • Massage Chairs And Sofas
  • Back Massagers
  • Handheld Massagers
  • Neck And Shoulder Massagers
  • Others
• Geography
  • North America
  • Europe
  • APAC
  • South America
  • MEA
• End-user
  • Commercial
  • Residential
• Type
  • Electric Massage Equipment
  • Non-electric Massage Equipment

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Massage Equipment Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The massage equipment market report covers the following areas:

• Massage Equipment Market Size
• Massage Equipment Market Trends
• Massage Equipment Market Industry Analysis

This study identifies the growing popularity of the Shiatsu massage model as one of the prime reasons driving the Massage Equipment Market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Massage Equipment Market 2020-2024: Key Highlights

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will assist massage equipment market growth during the next five years
• Estimation of the massage equipment market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the massage equipment market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of massage equipment market vendors

Table of Contents:

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Massage chairs and sofas - Market size and forecast 2019-2024
• Back massagers - Market size and forecast 2019-2024
• Handheld massagers - Market size and forecast 2019-2024
• Neck and shoulder massagers - Market size and forecast 2019-2024
• Others - Market size and forecast 2019-2024
• Market opportunity by Product

Market Segmentation by End-user

• Market segments
• Comparison by End-user
• Commercial - Market size and forecast 2019-2024
• Residential - Market size and forecast 2019-2024
• Market opportunity by End-user

Market Segmentation by Type

• Market segments
• Comparison by Type
• Electric massage equipment - Market size and forecast 2019-2024
• Non-electric massage equipment - Market size and forecast 2019-2024
• Market opportunity by Type

Customer Landscape

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2019-2024
• Europe - Market size and forecast 2019-2024
• APAC - Market size and forecast 2019-2024
• South America - Market size and forecast 2019-2024
• MEA - Market size and forecast 2019-2024
• Impact of COVID-19 pandemic on the market
• Key leading countries
• Market opportunity by geography
• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Aojiahua Intelligent Health Technology Group Co. Ltd.
• Beurer GmbH
• Casada International GmbH
• Family Inada Co. Ltd.
• JSB Health & Fitness Pvt. Ltd.
• OSIM International Pte. Ltd.
• Panasonic Corp.
• Prospera Corp.
• Shanghai Rongtai Health Technology Co. Ltd.
• Wahl Clipper Corp.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations 

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