Nested Bean Announces New Branding, With a Focus on Sleep Wellness

HUDSON, Mass., Oct. 1, 2018 /PRNewswire/ -- Nested Bean, Inc., maker of the only lightly weighted infant sleepwear designed to extend the benefits of a parent's soothing touch, announced today that it has rebranded to highlight the company's commitment to sleep wellness, by helping babies sleep and families thrive. The rebranding reflects the evolution of the company and its vision for the future.

Since launching the world's first lightly weighted swaddle in 2012, Nested Bean has created a range of innovative sleepwear products for infants from birth to 24 months, with demonstrated results in 1-3 nights.

"Because our Zen Sleepwear™ is lightly weighted in the places where babies are naturally held, it helps them fall asleep faster, rest more peacefully and sleep longer when out of their parents' arms," said Manasi Gangan, Founder of Nested Bean. "But our products do so much more. Better sleep brings better health and overall wellbeing to the families whose lives we touch, so they can really enjoy this sweet time together. Simply put: we are focused on helping families thrive. And we've rebranded to ensure we're conveying that commitment—through our customer experiences, our partnerships, and our culture."

Enhanced brand promise 
Nested Bean's new promise to parents—Sweeter sleep between cuddles™—speaks to the way the sleepwear extends the feeling of a parent's soothing touch. This messaging will be reflected in integrated campaigns that drive awareness of the health benefits of sweeter sleep.

New brand expression 
The company's new palette of pearl white, midnight blue and soft lavender communicates the brand's focus on peaceful sleep.

Expanded product line 
Nested Bean has sweetened its product offerings in 2018, too, to include sleepwear options for active babies who dislike the restrictions of a swaddle or sleeping bag.

About Nested Bean 
Committed to improving the lives of families everywhere, Nested Bean offers the only infant sleepwear designed to mimic the soothing power of a parent's embrace, so babies experience longer, more restorative sleep—and parents do, too.

The lightly weighted products from the company's Zen Sleepwear line include:

• Zen Swaddle®: Available in; Classic cotton and Premier rayon from bamboo
• Zen Sack™: Available in; Classic cotton, Premier rayon from bamboo and Winter cotton with poly-fill (2.5 TOG)
• Zen Footie™ PJ: Available in 100% cotton
• Zen Bodysuit: Available in 100% cotton

Contact
Jessica Landine/[email protected]/(978) 212-3376

Source 
Nested Bean Inc. http://www.nestedbean.com

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SOURCE Nested Bean Inc.